A

Question 1

Above-the-line promotion

Answer 1

A form of promotion that is undertaken by a business by paying for communication with consumers

Question 2

Accounts payable

Answer 2

value of debts for goods bought on credit payable to suppliers; a.k.a. trade payable

Question 3

Accounts receivable

Answer 3

the value of payments to be received by customers who have bought goods on credit; a.k.a. trade receivables

Question 4

Acid-test ratio

Answer 4

(current assets-inventory/current)

Question 5

Added value

Answer 5

the difference between the cost of purchasing raw materials and the price of the finished goods are sold for.

Question 6

Advertising

Answer 6

paid for communication with consumers to inform and persuade

Question 7

Articles of Association

Answer 7

this document covers the internal workings and control of the business–for example, the names of directors and the procedures to be followed at meetings will be detailed.

Question 8

Arithmetic mean

Answer 8

calculated by totaling alI the results and dividing by the number of results

Question 9

Asset

Answer 9

an item of monetary value that is owned by a business

Question 10

Asset-led marketing

Answer 10

an approach to marketing that bases strategy on the firm’s existing strengths and assets instead of purely on what the customers want

Question 11

Autocratic leadership

Answer 11

a style of leadership that keeps all decision-making at the center of the organization