A Flashcards
Factors that influence a person’s attitude to be consistent
Knowledge
Personal relevance
Attitude accessibility
Intentions
Attitudes: intentions (theory of planned behavior)
Theory stating that the best predictor of behavior is one’s behavioral intention, which is influenced by one’s attitudes toward specific behavior, the subjects norms regarding the behavior, and one’s perceived control over the behavior
Persuasion: non-reactive measures
Measures that don’t change a subject’s responses while recording them
E.g. Cialdini and Baumann predicted an election based on the removal of flyers from windshields
Cognitive-response model
Theory that locates the main cause of persuasion in the self-talk of the persuasion target
Persuasion: counter arguments
Arguments that challenge and oppose other arguments
E.g.
Authority:Dr Oz
Time: sales people will make sure you don’t have breaks so you won’t have time to think you’re wasting your time
Persuasion: inoculation procedure
Technique for increasing individuals resistance to an argument by first giving them weak, easily defeated versions of it
E.g. Marlboro ad- dead horse vs attractive person
Dual process model of persuasion
Model that accounts for two ways that attitude change occurs- with and without much though
Persuasion: elaboration-likelihood model
Peripheral route
Central route
Persuasion; elaboration-likelihood; central route
Focusing on the QUALITY of the message
Message recipients will consider a communication deeply when they have both
The motivation The ability
Persuasion; elaboration-likelihood model; peripheral route
Focusing on factors OTHER than the quality of the message
E.g. Communication status
Communicator attractiveness: are they up there because they’re qualified or because they’re attractive
Goals of persuasion
For individuals to hold a more accurate view of the world, be consistent with themselves, and gain social approval and acceptance
In other words, seek accuracy
Influencers on your accuracy judgement
Credibility of the communicator
Is the person an expert? Trustworthy?
Other’a responses (social proof)
Which side do people seem to be taking?
Ready ideas (availability) What side have I heard frequently or recently?
What affects the desire for accuracy?
Issue involvement Mood Done deals Welcome or unwelcome Expertise and complexity
Desire for accuracy: issue involvement
Cognitive resources are too limited to think too deeply about every issue
People focus their accuracy concerns on issues that involve them directly
Desire for accuracy: mood
Persuaders will attempt manipulate your emotions in order to persuade
E.g. Sad moods motivate people to acquire accurate attitudes about the situation at hand. They can also warn you of potential danger of making errors in immediate environment
E.g. Sad adopt a dog commercial with sad music
Desire for accuracy: done deals
Desire to be unbiased and accurate is much stronger before a person makes a decision
After the decision, the accuracy motive fades in favor of the desire to feel good about the decision
Desire for accuracy: welcome or unwelcome information
People tend not to expend cognitive effort looking for flaws in an argument that supports their beliefs
Those who encounter information that doesn’t fit search for weaknesses they can use to form counter arguments
Desire for accuracy l: expertise and complexity
People rely on the expertise of a communicator principally when the message is highly complex
Consistent principle
The principle that people will change their attitudes, beliefs, perceptions, and actions to make them consistent with each other
Essential components of love
Passion
Intimacy
Commitment
Passionate love (infatuation)
A state of intense longing for union with another
Intimacy
Liking someone for who they are
Commitment
Empty love as Sternberg puts it
Compassionate love
Affection and tenderness for those whose lives are entwined with our own
Goals of Romaric relationships
Obtaining sexual satisfaction
Establishing family bonds
Gaining resources and social status
How often do we think about sex?
About every 5 minutes
Sociosexual orientaion
Individual differences in tendency to prefer either
Unrestricted sex
Sex without the necessity of love
Restricted six
Sex only in the context of a long-term, loving relationship
What is considered to be attractive?
High body symmetry
Women with low waists to hip ratios, lustrous, shinny hair, large eyes, small nose and chin
Men with masculine features, a large jaw and a medium sized nose, v shape torso
Why am I attracted to you?
You’re hot, I’m familiar with you, I know you well, similar to me, similar to someone else I like, you think I’m hot, I get excited around you
Outcomes of being attractive
Better grades, better social ratings, hire Salary, more influence, more assistance, less consequences
Halo effect
Common belief that attractive individuals posses a host of other positive qualities beyond their physical appearance
They are judged to be happier, more intelligent, more popular, nicer, wealthier, and more successful
Self-fulfilling prophecy
The tendency for people to act in ways that bring about confirmation of a belief they already hold
Snyder & tanke - women who perceived as more attractive actually became more charming over the phone
Impact of attractiveness
Immediacy
Prestige
Proximity
People that you see or hangout with more than others, which leads to higher levels of attractiveness
Zajonc mirror exposure experiment was able to show this by exposing subjects to words and photos. Subjects that were shown 25 times vs 5 favored those words are photos more
College dorm experiment
Apartment social interactions
Mozart or Schoenberg rat experiment
Mirror images
We prefer mirror images (68% vs 32%) while others prefer photo images (61% vs 39%)
Evidence that similarity attracts
Burgess &a William
Higher match on characteristics
Murstein
Higher match on attractiveness
Response to email survey with people with similar names
People report liking and being more attracted to people who mirror their posture, mood, and verbal style
Do opposites attract?
Only for short term periods
Why being similar with your lover works
Similar others validate our beliefs l, facilitate smooth interactions, we expect similar others to like us, similar others have qualities we like
Transference
When our liking of a new person is increased because of a perceived similarity to someone who was important to us in the past
Freudian roots
Evidence that we’re attracted to people we use to like
Chen & Anderson
Session 1 - describe either a good or bad ex
Session 2 - rate description of a “new” person
“Hey you’re getting a new neighbor. Here’s what they’re like.”
Depending if they were told to list traits of a good or bad ex determined if they were going to like the description
Evidence on flattery
Drachman, deCarufel, & Insko
Men who were flattered that were asked for a favor were most likely to say yes
Misattribution of arousal
When aroused, you can have the same feeling of love, anger, or fear. The circumstances of the situation determine your emotions.
Schachter &a Singer
Participants were injected with epinephrine. They were placed in a room with a happy or angry confederate. Subjects ended up feeling the same as the confederate.
Dutton &a Aron
Scary bridge experiment.
Problems with love and misattribution of arousal
People expecting shock don’t mistakenly attribute it to the attractive woman.
Fear causes heterosexual students to report more liking towards people of the same sex
Arousal facilitation theory
Arousal is a burst of energy that adds fuel to whatever fire is burning
Arousal settings
Obstacles to a love affair can produce arousal, which San sometimes fan the flames of love
Romeo and Juliet
Love through evolutionary psych
Differences in how males and females choose romantic partners should be predicted by the idea of parental investment
The more commitment in a relationship, the more intelligent a female prefers a male to be. Women will settle for an average intelligence for a first date. Expectations increase as commitment does
Men will settle for far less in sexual partners, but will want the same as women want in there men as commitment increases
Balance theory
Fritz Heider
Theory that says we want to agree with people we like, disagree with people we dislike, associate good things with good people, associate bad things with bad people
Rhoda and Mary on abortion
Cognitive dissonance
Leon Festinger
The unpleasant state of psychological arousal resulting from an inconsistency within one’s important attributes, beliefs, or behaviors
Counter-attitudinal action
Behavior that’s inconsistent with an existing attitude
Desire for consistency
Arousal
Individual preferences
Anticipated consequences
Salience
Affiliation motive
The desire to be near others and to have pleasant and affectionate interactions with them
Reinforcement-affect model
The theory that we like people we associate with positive feelings and dislike those we associate with negative feelings
Social exchange theory
We evaluate relationships based on the trading of benefits within the relationship
Goals of affiliation behavior
Getting social support
Getting information
Gaining status
Exchanging material benefits
Social support
The emotional, informational, or material assistance provided by other people in one’s social network
Health psychology
Study of behavioral and psychological factors that affect illness
Fight or flight men vs women
Men run or fight, but women “tend’
What effects do impersonal threats and social isolation have on social support?
They increase our motivation for social support
Stanley schachter’s affiliation experiments
Schachter was able to manipulate manipulate the subject’s love emotions into a different emotion such as fear. Fear and love have the same biological reactions
Why would we reject social support
When we feel we can’t reciprocate or there’s a potential of feeling embarrassed
Effects of social isolation
Depression
Loneliness
“Social isolation is the cruelest of tortures”
William James
Attachment
Emotional tie with another
Harry Harlow’s surrogate mother experiment
Wire monkey with milk vs cloth monkey
Baby monkey spent 90%of time with cloth monkey
Self-disclosure
The sharing of intimate info about oneself
Affiliation and social comparison correlation
Leon Festinger
“Our motivation to obtain info from others is partly driven by desire for accurate info”
Part of the attraction of getting info from similar others is the positivity bias
Social comparison and uncertainty correlation
Uncertainty increases the desire to make social comparisons
When we’re afraid, part of why we desire the company of others is to compare our own reactions with theirs
Gaining info and similarity correlation
When we’re uncertain, we prefer info from other similar others
But if the issue is highly important to us, we prefer affiliating with others who can give us accurate info, whether they are similar or not
Gender differences in friendship types
Men’s relationships are marked more by hierarchy and instrumentality
Women emphasize intimacy
Status by association
People often try to break social connections that could reflect poorly on them
The desire to form friendships with high status individuals is strong in status-oriented cultures
Dangers of seeking social status
Pursuing status motives in our relationships may reduce social support
Social exchange
The reading of benefits within relationships
Equity
State of affairs in which one person’s benefits and cots from a relationship are proportional to benefits and Cora incurred by partner
Common sharing
All group members share in the group’s resources as needed and depend on one another for mutual care
Authority ranking
Higher ranking individuals are entitled to loyalty, respect, and deference
Lower-ranking individuals are entitled to protection, advice, and leadership
Equality matching
No one gets more then others
People take turns, share equality, and reciprocate benefits
Market pricing
Individuals trade according to rational rules of self-interest, taking goods and services in proportion to what they put in, and seeking the best possible “deal”