A Flashcards
1
Q
What is customer retention?
A
Customer retention refers to ability of business to retain its existing customer over a period of time.
2
Q
Define marketing.
A
Marketing refers to the activities, strategies and processes involved in promoting, selling and delivering products or services to customer.
3
Q
Define product concept
A
The product concept is a marketing philosophy that focuses on the design, development and improvement of products or services to meet the needs and wants of the customer.
