A Flashcards
Active View Cost-Per-Thousand Impressions (Active View CPM)
A bidding option that enables advertisers to pay for every 1,000 viewable (or at least 50% viewable) impressions.
Ad Campaign
The entirety of ads sharing the same resources and targeting the same location, segment etc.
Ad Copy
The content, text or message of an advertisement that informs or influences an audience into doing a specific action, e.g. buy a product, click a link.
Ad Delivery
A setting that allows you to determine the frequency and time your ad appears within a single day.
Ad Extensions
Extra information shown alongside the ad. May include the contact number and website of your business.
Ad Group
A set of ads that target a specific group of related keywords. An ad campaign may consist of one or more ad groups.
Ad Network
A platform that distributes available ad space from publishers to advertisers through an auction system.
Ad Position
The order in which an ad appears alongside other ads that compete for the same keywords.
Ad Rank
A measure used to determine ad position. The higher the ad rank, the closer an ad gets to the top position in the search results.
Ad Rotation
A system in which individual ads “take turns” appearing on the location in both the Search Network and Display Network.
Ad Scheduling
Assigning specific times or hours of the day and specific days of the week for running a set of ads.
Ad Status
An ad’s current state indicating if it can be run or if there are any restrictions over how and when it can be run.
AdSense
A platform run by Google enabling publishers to generate revenue by offering ad space in their websites to advertisers.
Advertising Policies
A set of rules that prescribe the lawful distribution of ads and promote better and fairer browsing experience for all users.
AdWords Campign Experimebts (ACE)
A feature that allows you to test bid configurations, keywords, and other elements and determine the optimal settings for running your ads.
AdWords Editor
An application that allows you to make detailed changes to your Google Ads campaigns offline and save these changes in bulk.
AdWords Labels
Used to organise ad groups based on theme, campaign type, location, and other attributes for easier ads management.
Amazon Advertising
A platform on the Amazon website that shows sponsored listings or ads, providing advertisers with better brand visibility.
Amazon Marketing Services (AMS)
A PPC platform that allows sellers to promote their products and lead the right customers towards more information about the same products.
Analytics Content Experiments
A tool within Google Analytics which lets you run A/B testing for determining effectiveness of different pages.
Application Program Interface (API)
An interface that facilitates the interaction between two different applications. Programmers use API when creating software solutions for specific purposes.
Assisted Conversion
A metric indicating a series of actions occurring prior to a conversion. It is crucial for measuring the effectiveness of multi-channel marketing campaigns.
Audience
Specific groups of people with distinct interests, preferences, and attitudes that your PPC campaign is targeting.
Auto Tagging
A feature that helps you track conversions by attaching the Google Click Identifier.
Automated Extensions
Ad extensions automatically created by Google. These feature snippets that include relevant information about your business and links to your website.
Automated Rules
A feature that allows you to run ads on different schedules and optimise your bids for greater ad exposure.
Automatic Bidding
A feature that automatically and optimally sets bids based on an ad’s potential to convert.
Automatic Placements
A feature that automatically determines the best places for ads to appear within a single network.
Average Cost-Per-Click (Avg. CPC)
A metric calculated by dividing the total value of ad clicks by the total clicks the ad generates.
Average Position
A metric that shows how your ad competes with other ads and how it is visible to your audience.
