A Flashcards

1
Q

Active View Cost-Per-Thousand Impressions (Active View CPM)

A

A bidding option that enables advertisers to pay for every 1,000 viewable (or at least 50% viewable) impressions.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Ad Campaign

A

The entirety of ads sharing the same resources and targeting the same location, segment etc.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Ad Copy

A

The content, text or message of an advertisement that informs or influences an audience into doing a specific action, e.g. buy a product, click a link.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Ad Delivery

A

A setting that allows you to determine the frequency and time your ad appears within a single day.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Ad Extensions

A

Extra information shown alongside the ad. May include the contact number and website of your business.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Ad Group

A

A set of ads that target a specific group of related keywords. An ad campaign may consist of one or more ad groups.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Ad Network

A

A platform that distributes available ad space from publishers to advertisers through an auction system.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Ad Position

A

The order in which an ad appears alongside other ads that compete for the same keywords.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Ad Rank

A

A measure used to determine ad position. The higher the ad rank, the closer an ad gets to the top position in the search results.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Ad Rotation

A

A system in which individual ads “take turns” appearing on the location in both the Search Network and Display Network.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Ad Scheduling

A

Assigning specific times or hours of the day and specific days of the week for running a set of ads.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Ad Status

A

An ad’s current state indicating if it can be run or if there are any restrictions over how and when it can be run.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

AdSense

A

A platform run by Google enabling publishers to generate revenue by offering ad space in their websites to advertisers.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Advertising Policies

A

A set of rules that prescribe the lawful distribution of ads and promote better and fairer browsing experience for all users.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

AdWords Campign Experimebts (ACE)

A

A feature that allows you to test bid configurations, keywords, and other elements and determine the optimal settings for running your ads.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

AdWords Editor

A

An application that allows you to make detailed changes to your Google Ads campaigns offline and save these changes in bulk.

17
Q

AdWords Labels

A

Used to organise ad groups based on theme, campaign type, location, and other attributes for easier ads management.

18
Q

Amazon Advertising

A

A platform on the Amazon website that shows sponsored listings or ads, providing advertisers with better brand visibility.

19
Q

Amazon Marketing Services (AMS)

A

A PPC platform that allows sellers to promote their products and lead the right customers towards more information about the same products.

20
Q

Analytics Content Experiments

A

A tool within Google Analytics which lets you run A/B testing for determining effectiveness of different pages.

21
Q

Application Program Interface (API)

A

An interface that facilitates the interaction between two different applications. Programmers use API when creating software solutions for specific purposes.

22
Q

Assisted Conversion

A

A metric indicating a series of actions occurring prior to a conversion. It is crucial for measuring the effectiveness of multi-channel marketing campaigns.

23
Q

Audience

A

Specific groups of people with distinct interests, preferences, and attitudes that your PPC campaign is targeting.

24
Q

Auto Tagging

A

A feature that helps you track conversions by attaching the Google Click Identifier.

25
Q

Automated Extensions

A

Ad extensions automatically created by Google. These feature snippets that include relevant information about your business and links to your website.

26
Q

Automated Rules

A

A feature that allows you to run ads on different schedules and optimise your bids for greater ad exposure.

27
Q

Automatic Bidding

A

A feature that automatically and optimally sets bids based on an ad’s potential to convert.

28
Q

Automatic Placements

A

A feature that automatically determines the best places for ads to appear within a single network.

29
Q

Average Cost-Per-Click (Avg. CPC)

A

A metric calculated by dividing the total value of ad clicks by the total clicks the ad generates.

30
Q

Average Position

A

A metric that shows how your ad competes with other ads and how it is visible to your audience.