A Flashcards
Active View Cost-Per-Thousand Impressions (Active View CPM)
A bidding option that enables advertisers to pay for every 1,000 viewable (or at least 50% viewable) impressions.
Ad Campaign
The entirety of ads sharing the same resources and targeting the same location, segment etc.
Ad Copy
The content, text or message of an advertisement that informs or influences an audience into doing a specific action, e.g. buy a product, click a link.
Ad Delivery
A setting that allows you to determine the frequency and time your ad appears within a single day.
Ad Extensions
Extra information shown alongside the ad. May include the contact number and website of your business.
Ad Group
A set of ads that target a specific group of related keywords. An ad campaign may consist of one or more ad groups.
Ad Network
A platform that distributes available ad space from publishers to advertisers through an auction system.
Ad Position
The order in which an ad appears alongside other ads that compete for the same keywords.
Ad Rank
A measure used to determine ad position. The higher the ad rank, the closer an ad gets to the top position in the search results.
Ad Rotation
A system in which individual ads “take turns” appearing on the location in both the Search Network and Display Network.
Ad Scheduling
Assigning specific times or hours of the day and specific days of the week for running a set of ads.
Ad Status
An ad’s current state indicating if it can be run or if there are any restrictions over how and when it can be run.
AdSense
A platform run by Google enabling publishers to generate revenue by offering ad space in their websites to advertisers.
Advertising Policies
A set of rules that prescribe the lawful distribution of ads and promote better and fairer browsing experience for all users.
AdWords Campign Experimebts (ACE)
A feature that allows you to test bid configurations, keywords, and other elements and determine the optimal settings for running your ads.