98

Question 1

To meet the needs and wants of American consumers, to match what do you think is the first problem of business?

Answer 1

Production with consumer want

Question 2

The hard side of marketing study by researching is concerned with what?

Answer 2

Consumer statistics

Question 3

What is the process of getting goods and services from seller to buyer called?

Answer 3

Marketing

Question 4

What good are products bought by the ultimate consumer for personal consumption or use?

Answer 4

Consumer goods

Question 5

Emotional motive

Answer 5

Buying for its own sake

Question 6

Quality control

Answer 6

Production inspection

Question 7

Patronage motive

Answer 7

Seller reputation

Question 8

Scrappage rate

Answer 8

Product obsolescence

Question 9

Rational motive

Answer 9

Product dependability

Question 10

Is the moral question of advertising related to its truthfulness?

Answer 10

Yes

Question 11

Is the ethics of advertising industry of a concern to Christian consumer in the Christian advertiser?

Answer 11

Yes

Question 12

Can advertise an influence consumers to buy goods they do not need?

Answer 12

Yes

Question 13

Is emotional buying considered bad buying?

Answer 13

No

Question 14

What needs to be done to make a buying decision rational?

Answer 14

Economy quality and dependability of a product must be looked at

Question 15

What advertising is the advertising that appeals to primarily the traveling public

Answer 15

Outdoor and transit

Question 16

What advertising medium has national audience and appeals to the nature of audience?

Answer 16

Magazine

Question 17

What is the daily advertising medium for business that is convenient and relatively low priced?

Answer 17

Newspaper

Question 18

What is an effective advertising medium with a personal appeal?

Answer 18

Direct mail

Question 19

What by motive is when the buyer who chooses a refrigerator because it is a quality product that promises dependable service at a reasonable cost?

Answer 19

Rational

Question 20

What buying motive influence, when the buyer select a product because of the name of the manufacturer

Answer 20

Patronage

Question 21

What by motive is determined when a decision to buy at a store that is conveniently located?

Answer 21

Patronage

Question 22

What by motive is responded to when looking beyond the initial purchase to the probable performance of the product?

Answer 22

Rational

Question 23

What question is a question of truthfulness and advertising?

Answer 23

The ethical and spiritual