98 Flashcards
To meet the needs and wants of American consumers, to match what do you think is the first problem of business?
Production with consumer want
The hard side of marketing study by researching is concerned with what?
Consumer statistics
What is the process of getting goods and services from seller to buyer called?
Marketing
What good are products bought by the ultimate consumer for personal consumption or use?
Consumer goods
Emotional motive
Buying for its own sake
Quality control
Production inspection
Patronage motive
Seller reputation
Scrappage rate
Product obsolescence
Rational motive
Product dependability
Is the moral question of advertising related to its truthfulness?
Yes
Is the ethics of advertising industry of a concern to Christian consumer in the Christian advertiser?
Yes
Can advertise an influence consumers to buy goods they do not need?
Yes
Is emotional buying considered bad buying?
No
What needs to be done to make a buying decision rational?
Economy quality and dependability of a product must be looked at
What advertising is the advertising that appeals to primarily the traveling public
Outdoor and transit
What advertising medium has national audience and appeals to the nature of audience?
Magazine
What is the daily advertising medium for business that is convenient and relatively low priced?
Newspaper
What is an effective advertising medium with a personal appeal?
Direct mail
What by motive is when the buyer who chooses a refrigerator because it is a quality product that promises dependable service at a reasonable cost?
Rational
What buying motive influence, when the buyer select a product because of the name of the manufacturer
Patronage
What by motive is determined when a decision to buy at a store that is conveniently located?
Patronage
What by motive is responded to when looking beyond the initial purchase to the probable performance of the product?
Rational
What question is a question of truthfulness and advertising?
The ethical and spiritual
