9 - Pricing Flashcards
External pricing : price takers
(can’t accept the price, the market sets it)
accept price & control costs
- focus on lowering your target costs
Target costs = Market SP - desired profit
External pricing: Price setter: cost plus pricing approach
- Full cost plus pricing
- Absorption cost + pricing
- Variable cost+ pricing
4.wtvvv
Time and material pricing
Full cost plus pricing formula
Total cost per unit + (markup% * Total cost per unit)
markup % = Desired ROI per unit/ Total cost per unit
Desired ROI per unit
($ invested * ROI%) / units produced
Variable cost plus pricing approach
Variable cost per unit + (markup %/variable cost per unit)
markup% = Desired ROI per unit+ FOHu+FSEu/Variable cost per unit
Absorption cost plus pricing approach
Manufacturing costs per unit + (markup % / manufacturing costs per unit)
Markup% = desired ROI per unit + VSEu + FSEu / manufacturing costs per unit
Internal pricing steps
- identify which division is a seller and which is a buyer
- do we have available cap? make capacity schedule
- Calculate MinTP
- do we accept?
benefits of the selling division
(offer - MinTP) * units transferred
benefits of the buying division
(MaxTP-offer) *units transferred
Formulas MinTP
VCint + ((SP-VCext)/units produced) * units given up on external sales
if we produce at capacity it means
available capacity= 0
difference between VCint and VCext
dont include VSE in VCint.
See if any VC is avoidable when internally transferring.