8.2 porter Flashcards
1
Q
What is a company with a mass market and focus on price called on porter
A
cost leadership
2
Q
What is a company with a mass market and focus on differentiation called on porter
A
differentiation leadership
3
Q
What Is a company with a niche market and focus on price called on porter
A
Cost focus
4
Q
What is a company with a niche market and focus on differentiation called on porter
A
differentiation focus