8 Stages of FPD

Question 1

What are the 8 stages?

Answer 1

1. concept generation
2. concept screening
3. prototype production
4. product testing
5. info and advertising materials designed for packaging
6. first production run
7. marketing plan
8. launch

Question 2

Concept Generation

Answer 2

thinking stage

developing new ideas so nothing is replicated

Question 3

Concept Screening

Answer 3

consider ideas: keep some to develop, discard others

Question 4

Prototype Production

Answer 4

specimens of product created

either approved, modified or rejected

Question 5

Product Testing

Answer 5

products tested on consumers, opinions to either reject or refine

Question 6

Info and Advertising Materials Designed For Packaging

Answer 6

allows legal and advertising teams to begin to develop important work in relation to selling product

Question 7

First Production Run

Answer 7

item assessed fully of quality

can affect other stages

(ingredients/labels changed)

Question 8

Marketing Plan

Answer 8

promotes product (throughout shops)

initial price determined

Question 9

Launch

Answer 9

item is on sale and monitored

feedback given so item can be readapted/refined and improved