8. New Media Flashcards
What are the specific features of new media, what is new about it?
Digitization, blurring of marketing boundaries, efficient use of bandwidth, convergence of technologies, fragmentation of audiences, and changes in consumption patterns
List the characteristic features of e-commerce
Online retailing, cost reduction and efficiency, low marginal cost, new product creation, combination of old and new media (sebo compartilhado)
How does digitalization affect costs?
It leads to reduction in marginal costs, benefits from economies of scale and scope, enables efficient asset management, streamlines repackaging and transformation of content
What is VOD and iTV?
Video-on-demand allows viewers to access video content at their convenience (Netflix). Interactive Television enables two-way communication between broadcasters and viewers (interactive game shows)
What is the process of personalization and what are the effects of it?
It tailors content and services to individual preferences, offering improved customer experience, restructuring of businesses, and fragmentation of mass audiences as effects
How does the internet affect the economies of media companies?
It lowers costs, acts as a promotional tool, and serves as a distribution platform. But it poses threats to conventional media models (BBC’s online brand and challenges faced by regional newspapers)
How can we drive revenue from the net?
Through advertising, e-commerce, and direct charges. (i.e. subscriptions)
How does the internet affect distribution and copyright?
It reduces reproduction costs but poses challenges for copyright enforcement and protection (non excludable)
Why is Napster an interesting example for the online media market?
Due to its disruptive innovation in peer-to-peer file sharing, challenges with copyright infringement, legal battles with the music industry, struggles with developing a sustainable business model, transition to paid services
