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Question 1

what are the two most important factors in shaping public opinion

Answer 1

family and education

Question 2

what is a public made up of

Answer 2

individuals who hold the same view on some particular public issue

Question 3

public opinion includes only those views that relate to ______ _______

Answer 3

public affairs

Question 4

What do public affairs include

Answer 4

politics,public issues, and the making of public policies

Question 5

public opinion

Answer 5

those attitudes held by a significant number of people on matters of government and politics

Question 6

mass media

Answer 6

means of communication that reach large, widely dispersed audiences (masses of people) simutaneously

Question 7

peer groups

Answer 7

made up of people with whom one regularly associates, including friends, classmates, neighbors, and co-workers

Question 8

opinion leaders

Answer 8

any person who, for any reason, has an unusually strong influence on the views of others

Question 9

mandate

Answer 9

instructions or commands a constituency gives to its elected officials

Question 10

interests groups

Answer 10

private organizations whose members share certain views and objectives and work to shape the making and the content of public policy

Question 11

what are interest groups also known as

Answer 11

pressure groups and special interest groups

Question 12

how is public opinion measured

Answer 12

public opinion polls

Question 13

public opinion polls

Answer 13

devices that attempts to collect information by asking people questions

Question 14

straw vote

Answer 14

polls that sought to read the public’s mind simply by asking the same question of a large number of people

Question 15

quota sample

Answer 15

sample deliberately constructed to reflect several of the major characteristics of a given universe