8 Flashcards by Юлия Синицына

Q

Комплекс маркетинга

A

The marketing mix

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Q

Сектор рынка, рыночный сегмент

A

a market segment

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Q

Доля рынка

A

A market share

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Q

Поведение потребителя

A

consumer behaviour

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Q

Портрет потребителя

A

a consumer profile

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Q

Потребительские товары

A

consumer goods

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Q

Выпуск нового товара на рынок

A

a product launch

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Q

Жизненный цикл продукта

A

a product lifecycle

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Q

Ассортимент товара

A

a product range

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Q

Прогноз сбыта

A

a sales forecast

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Q

Данные о продаже товаров

A

sales figures

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Q

План продаж

A

a sales target

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Q

Определять

A

to define

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Q

Исследование рынка

A

a market research

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Q

Специалист по маркетингу

A

a marketer

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Q

Коммерсант

A

a marketeer

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Q

Реклама из уст в уста

A

word-of-mouth advertising

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Q

Гастроном, кулинария

A

а delicatessen

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Q

Ночной магазин

A

a convenience store

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Q

Срок хранения

A

a shelf life

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Q

Целевая группа

A

a target group

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Q

Заманчивая цена

A

a tempting price

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Q

Легко доступный

A

currently available

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Q

Экономическое производство

A

lean manufacturing

Q

Рекламный щит

A

a hoarding = a billboard

Q

Торговый центр

A

a shopping precinet

Q

Торговый пассаж

A

a shopping mall

Q

Макулатурная почта

A

direct mail = junk mail

Q

Перекрестное продвижение

A

cross promotion

Q

Сеть сбыта

A

the marketing network

Q

Исследования в области
маркетинга

A

a marketing research

Q

Пользоваться большим спросом

A

to be in great (little, small) demand

Q

Спрос и предложение

A

supply and demand

Q

Торговые обычаи

A

trading customs

Q

Продаваться

A

to be on sale-

Q

Содействие сбыту

A

promotion of sales

Q

Вести дело

A

to run a business

Q

Потребление товара

A

consumption of goods

Q

Обращение товара

A

goods circulation

Q

Денежный оборот

A

money turnover

Q

Разовая рассылка

A

mailshot

Q

Плакат афиша

A

a poster

Q

Рекламный листок, листовка

A

a sales leaflet

Q

Брошюра, буклет

A

a booklet

Q

Печатный материал

A

printed matter

Q

рекламное объявление, помещенное под
определенной рубрикой

A

a classified advertisement

Q

Предложение товара или услуг по телефону

A

a cold call

Q

Рекомендовать товар

A

to endorse a product

Q

Прямой маркетинг

A

direct marketing

Q

рыночная ниша, небольшой сегмент рынка для
определенного товара

A

market niche

Q

Потребительские товары длительного пользования

A

consumer durable product

Q

Карта постоянного покупателя

A

a loyalty card

Q

Сбивать цены

A

to undercut

Q

По себестоимости

A

at cost

Q

Законодательная база

A

regulatory environment

Q

Доход после уплаты налогов

A

disposable income

Q

Рабочая группа

A

a focus group

Q

Все самое необходимое

A

essentials