7_Commerce_Management

Question 1

Wozu dient hybris Commerce?

Answer 1

• hybris supports B2C and B2B organizatins in delivering a consistent experience across all channels
• makes it easy for consumers to find, learn about and purchase products
• Systems with unified customer interactions and transactions

Question 2

Welche Faktoren beeinflussen eCommerce?

Answer 2

• Traffic (meint: dass Besucher die Seite besuchen, also SEO, …)
• Marketing (also auch: den Besucher in einen Kunden zu verwandeln)
• Search and Navigation (einfache und intuitive Suche auf den Seiten)
• Delivery Options
• Checkout Process
• Payment Gateway
• Omni-channel-Funktionen
• Order Management

Question 3

Welche zwei Module für Rabatte gibt es und wie unterscheiden sich diese?

Answer 3

+ Voucher

• Discount that can be applied to an order
• absolute discount OR relative discount
• Redemption by the customer
• Promotional medium for marketing
• Customer service compensation
• Employee discounts / gifts

+ Promotion

• Represents a rule
• In relation to products, categories, spending or shipping
• Applied automatically
• Prevented from activation using restrictions

Question 4

Welche Voucher-Typen gibt es?

Answer 4

+ Single-code / Promotion Voucher

• Single fixed code
• Redeemable multiple times

+ Multi-code / Serial Voucher

• A sequence of codes
• Each code redeemable once

Question 5

Was ist eine Promotion und welche verschiedenen Typen gibt es?

Answer 5

Promotion:

• Rule set that defines the conditions for activation (e.g. customer group, products, …)
• Set of operations that define the effect of promotion

+Product-level Promotion:
- based on products

+ Order-level Promotion:
- based on shopping cart / order attributes

Question 6

Welche Voucher-Restriktionen gibt es out of the box?

Answer 6

Voucher Restrictions:

• Order Count
• Revenue
• New Customer
• Current Order Value
• Products
• Product Categories
• Quantity Ordered
• Users
• Time Frames

Question 7

Welche Promotion-Klassen und -Typen gibt es out of the box?

Answer 7

Promotion Classes & Types:

• Bundle (Buy A, B and C for 50 EUR)
• Buy X get Y free
• Fixed Price (All shirts 5 EUR each)
• Multi-buy (for every X items purchased, get those X for Y EUR)
• One to one perfect partner bundle (Buy this game and the selected accessory for 25 EUR)
• Percentage discount
• Perfect Partner (Buy a game for 10 EUR with each game console)
• Perfect Partner bundle (Buy a games console and 3 accessories for 20 EUR)
• Stepped multi-buy (Buy any 3 shirts for 50 EUR, 5 for 65 EUR and 7 for 75 EUR)

Question 8

Nächstes: Demo 1

Answer 8

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