78 Flashcards
define strategy?
A comprehensive plan for accomplishing an organization’s goals.
Strategic management
A comprehensive and ongoing management process aimed at formulating and implementing effective strategies; a way of approaching business opportunities and challenges.
Effective strategy
A strategy that promotes a superior alignment between the organization and its environment and the achievement of strategic goals.
What are the three components of a strategy?
distinctive competence
scope
resource deployment
What are the two Levels of Strategy?
business level strategy
corporate level strategy
What is Strategy formulation
is the set of processes involved in creating or
determining the strategies of the organization
• it focuses on the content of strategies.
What is Strategy implementation
is the methods by which strategies are
executed within the organization
• it focuses on the processes which achieve
strategies.
What is Deliberate strategy
is a chosen plan of action implemented to
support specific goals.
What is Emergent strategy
is a developed pattern of actions in the
absence of mission and goals or despite
mission and goals.
SWOT is an acronym standing for ?
SWOTis an acronym standing for Strengths, Weaknesses, Opportunities, and Threats.
What are Organizational strengths?
• are skills or capabilities enabling an organization to
conceive of and implement its strategies.
– SWOT analysis divides strengths into common
strengths and distinctive competencies.
SWOT analysis divides strengths into two kinds of strengths, __________ strengths and _______________
a common strength
and
competencies
A common strength is
A common strength is a skill or capability held by
numerous competing firms.
A competitive parity is
Competitive parity exists when large numbers of
competing firms can implement the same strategy.
distinctive competence
A distinctive competence is a strength
possessed by a small number of firms.
Organizations that exploit these competencies
often obtain a competitive advantage.
Strategic imitation
is duplicating another’s
competence into a valuable strategy.
Sustained competitive advantage
exists after
all attempts at strategic imitation have ceased.
What are Organizational weaknesses?
are skills and capabilities that do not enable (and
may limit) an organization to choose and
implement strategies that support its mission.
There are two ways to address weaknesses
invest to obtain strengths or modify mission.
A competitive disadvantage
exists when a
firm is not implementing valuable strategies
implemented in competing firms.
Evaluating opportunities and threats requires
analyzing the environment
What are Organizational opportunities
are areas in the environment that, if exploited, may
generate higher performance.
What are Organizational threats
areas in the environment that increase the difficulty
of an organization’s achieving high performance.
What are the three approaches to formulating business-level strategy
Porter’s Generic Strategies
The Miles and Snow Typology
Product Life Cycle Strategies
What are the 3 strategies of Porters Generic Strategies, explain each.
Differentiation strategy
– seeks to distinguish itself from competitors
through the quality of its products and services.
Overall cost leadership strategy
– seeks to gain a competitive advantage by
reducing its costs below competing firms.
Focus strategy
– concentrates on a specific regional market,
product line, or group of buyers.
explain the prospector category?
encourages creativity and flexibility and is often
decentralized.
explain the defender category?
focuses on lowering costs and improving
performance of current products.
explain the analyzer category?
maintains current businesses and is somewhat
innovative in new businesses.