7.4 Promoting and Selling

Question 1

what makes a company product different?

Answer 1

they could have different packaging, labelling, or be more complex than others.

Question 2

Why do companies invest in customer service?

Answer 2

Companies invest in customer service because customers want a high level of customer service. Though that is not always possible.

Question 3

How does convenience relate to promoting and selling

Answer 3

Convenience relates to promoting and selling because people buy the thing that is most convenient for them.

Question 4

What is value for money?

Answer 4

the lowest price for the best quality.

Question 5

What is Quality

Answer 5

the standard of something as measured against other things of a similar kind; the degree of excellence of something

Question 6

How are ethics involved in promoting and selling

Answer 6

People will not buy the products if it does not follow their ethics.

Question 7

What is the environment when talking about promoting and selling?

Answer 7

How does the product affect the environment

Question 8

What are the 5 ps?

Answer 8

Product
People
Price
Promotion
Place

Question 9

What is the point if Promoting and Selling?

Answer 9

To get customers to shop at their store.

Question 10

What is the point of personal Promotion?

Answer 10

The person selling can read the customer and be more persuasive than Tv advertisements.

Question 11

What is an opinion leader?

Answer 11

An influencer or celebrity who promotes your product

Question 12

What is the point of Relationship promotion?

Answer 12

It gets the customer to keep coming back to your store.

Question 13

What are Public relations good for?

Answer 13

They are to keep/ create a good public image

Question 14

What are the different types of sales promotions?

Answer 14

Personal,
relationship,
opinion,
Publicity,
Public Relations, 
Sales Promotion, 
Gender stereotyping

Question 15

What is a good advertisement

Answer 15

A good advertisement requires the product to reach the intended audience and they like the product.

Question 16

What is market segmentation

Answer 16

market segmentation is separating people into similar groups.

Question 17

What are some groups that you could split people into?

Answer 17

You could split them into:
age,
Gender,
income level,
educational background,
geographical location,
lifestyle, 
family structure

Question 18

How do companies promote their items to kids?

Answer 18

Building Brand loyalty,
The internet,
Pester Power,
Psychology and research,
Buzz Market