7 Demand Flashcards
individual behavior
microeconomics
market is the central idea
microeconomics
the relationship between buyers and sellers
market in microeconomics
market force from customers
demand
willingness and ability to buy good/service
demand
desire and purchasing power must be present
demand
nothing else changes
ceteris paribus
inversely proportional law
law of demand
price is the only factor
law of demand
↑ price, ↓ demand
↓ price, ↑ demand
law of demand
change in price affects purchasing power of disposable income
income effect
change in price of substitute goods affects demand of other goods
substitution effect
↑ price, ↓ purchasing power
↓ price, ↑ purchasing power
income effect
↑ substitute price, ↑ demand of other
↓ substitute price, ↓ demand of other
substitution effect
consume until marginal utility is equal to marginal cost (price)
law of diminishing marginal utility
↑ consumed, ↓ utility
law of diminishing marginal utility
mathematical representative showing Qd and P
demand function
compute potential profit
forecasting
table that shows change in Qd and change in P
demand schedule
graph version of demand schedule
demand curve
along demand curve; caused by change in price
movement
of demand curve; non-price factors
shift
↑ Qd, ↓ income
↓ Qd, ↑ income
change in income (inferior goods)
↓ Qd, ↓ income
↑ Qd, ↑ income
change in income (normal goods)
same use; goods used in lieu of each other
substitute goods
must have both as they compliment each other
complementary goods
good 1: price ↓
good 2: demand ↓
good 1: price ↑
good 2: demand ↑
change in price of related goods and services (substitute goods)
good 1: price ↑
good 2: demand ↓
good 1: price ↓
good 2: demand ↑
change in price of related goods and services (complementary goods)
you like different things, so you don’t buy the things that you used to buy anymore
change in taste and preference
anticipated increase in future price of basic commodity increases demand now
change in expectations
expected increase in future income will increase willingness to spend current savings
change in expectations
level and distribution of population among demographic groups affect demand
change in number of buyers
responsiveness of demand to own price
price elasticity
> 1
elastic
< 1
inelastic
= 1
unitary
responsiveness of demand to change in price of other goods
cross elasticity
responsiveness of demand to change in consumer income
income elasticity
midpoint method
(Q2 - Q1) ÷ (Q2 + Q1)/2
(P2 - P1) ÷ (P2 + P1)/2
TR method
Q₁ * TR₁
Q₂ * TR₂
TR ↓
elastic
TR ↑
inelastic
TR =
unitary