7. Analysing the strategic position of a business Flashcards
Influences on the mission of a business
Size of the business
Nature of owners and other important stakeholders
Changes over time
Business performance
External factors
Social responsibility
Internal and external influences on corporate objectives and decisions
Pressures for short termism
Business ownership
External and internal environment
Strategy
Medium to long term plan to achieve objectives
Tactics
How strategy is carried out
Corporate aims
Long term targets and plans to fulfill mission statement
Corporate objectives
Medium to long term quantifiable targets to fulfill mission statement
Corporate strategy
Actions taken by the business to achieve objectives
Business tactics
Actions taken on day to day business to support strategy
Strategic decision making
Strategic decision making concerns general direction and overall policy of an organisation
Functional decision making
Short to medium term and concerned with specific functional area rather than overall policy
Value of SWOT analysis
Strengths - internal
Weaknesses - internal
Opportunities - external
Threats - external
Balance sheet
Financial document that summarises net worth of business at given point in time
Income statement
Financial document that summarises firm’s trading activities and expenses to show whether firm has made profit or loss over specific period
Balance sheet contents
Assets
Liabilities
Net current assets
Net assets
Share capital and reserves
Trade credit
Working capital
Liquidity
Depreciation
Allows value of fixed asset to be spread over its useful life
Ratio analysis
Compares one piece of information with another
Ratios are more meaningful if you have at least two years to compare, so that you can identify a trend
Ratio analysis equations
Profitability
Liquidity
Gearing
Efficiency
Published accounts
Good source of finance, they allow a structure for comparisons over time and with other firms can be an aid to decision making
Core competencies
Fundamental areas that firm is good at and separates it from another firm
Leads to competitive advantage
Assessing short and long term performance
Decisions made in short term may allow firm to improve performance in long term but have negative impact in short term
Elkington’s triple bottom line
Model designed to encourage sustainability
Elkington’s triple bottom line key components
Profit
People
Planet
Kaplan and norton’s balanced scorecard
Strategic system used to plan and manage firm’s activities to its vision statement
Kaplan and norton’s balanced scorecard key areas
Finance - measures financial capability
Learning and growth - HR requirements
Customer - expectations being met
Political environment
Government actions that impact on strategic and functional decisions made by a firm
Can be local, national or international authorities
Legislation
Creating and enacting laws in order to protect individuals, firms and society
Competition law
Promotes fair competition in markets and stops abuse of consumers by firms due to monopoly power
Competition policy
Seeks to improve competitive nature of markets
Protects interests of consumers and society
Competition policy impacts
Innovation
Lower prices
Improved quality