6.4 Wine Business

Question 1

True or false?

The production of Rutherglen Muscat is in the hands of only a few wineries, the majority belonging to the Muscat of Rutherglen Network.

Answer 1

True.

Question 2

Most wines in Rutherglen are made entirely from estate-grown fruit, but some winemakers buy in a small amount from _________.

Answer 2

Most wines in Rutherglen are made entirely from estate-grown fruit, but some winemakers buy in a small amount from growers.

Question 3

Today, fortified wines (not just Rutherglen Muscat) account for ___% of Australian wine sold globally.

Answer 3

Today, fortified wines (not just Rutherglen Muscat) account for 2% of Australian wine sold globally.

Question 4

Describe the market demand and overall sales for Australian fortified wine.

Answer 4

Demand is growing but from a small base - from 2016 to 2017 exports to Asia grew 50% and by 11 % to Europe. The domestic market is also showing slight growth; sales value of fortified wines grew 1.4% from 2016 to 2017, which was particularly driven by 8% growth in Muscat sales.

Question 5

List the three key export markets for Rutherglen Muscat.

Answer 5

China, the UK, and the USA.

Question 6

Name two significant producers of Rutherglen Muscat (in terms of business volume).

Answer 6

Campbells and Chambers Rosewood.