6.3 Evidence Flashcards
The impact of New Media
New media and society: A Study on the impact of social networking sites on indian youth
Dr. M. Neelamalar & Ms. P. Chitra
The majority of current college students have had access to the Internet and computers for a large percentage of their lives. These digital natives see these technologies as a logical extension of traditional communication methods, and perceive social networking sites as often a much quicker and more convenient way to interact. That they are aware of the danger and risk involved in these sites is a positive indicator that Indian youth are not only techno-savvy and socially active through social networking sites but they also possess social consciousness.
Statistics of New Media usage
OFCOM
Statistics on New Media usage reveals that young people use new media a lot more than old people, men more than women and the middle classes slightly more than the working classes.
In 2019, almost nine in ten (87%) UK households had internet access, and adults who use the internet spent, on average, 3 hours 15 minutes a day online (in September 2018) (1)
Around 70% of UK adults have a social media account and about one in every five minutes spent online is on social media (1)
The number of households connected to the internet and the use of New Media has increased rapidly in the last decade, but statistics from OFCOM clearly show that there are still differences in new media usage by age, social class and gender.
(50%) of men say they are ‘very’ interested in the news (50%) compared to only a third (34%) of women. Twice as many women (15%) as men (8%) are not interested.
A quarter of men (24%) play games online, compared to 9% of women.
