60. Advertising Flashcards

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1
Q

une pub

A

an ad

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2
Q

une publicité dans un journal / a la télévision / a la radio

A

a newspaper / television / radio advertisement

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3
Q

une publicité, un spot publicitaire (TV ou radio)

A

a commercial

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4
Q

une publicité, une annonce

A

an advertisement / an advert

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5
Q

une page de pub (TV ou radio)

A

an commercial break

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6
Q

une affiche

A

a poster

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7
Q

un panneau publicitaire

A

a hoarding (GB) / a billboard (US)

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8
Q

un prospectus

A

a flyer / a flier

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9
Q

le courrier publicitaire

A

junk mail

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10
Q

mettre une annonce dans un journal

A

to post / to place an advertisement in a newspaper

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11
Q

une offre d’emploi

A

a job ad(vertisement)

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12
Q

“offres d’emploi” (la rubrique)

A

situations vacant

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13
Q

“demande d’emploi” (la rubrique)

A

situations wanted

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14
Q

les petites annonces

A

the small ads / the classified ads

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15
Q

la rubrique rencontres

A

the lonely hearts ads

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16
Q

le courrier du cœur (la rubrique)

A

the agony column (GB) / the advice column (US)

17
Q

une campagne publicitaire

A

an advertising campaign

18
Q

le matraquage publicitaire

A

an advertising blitz

19
Q

une stratégie publicitaire

A

an advertising strategy

20
Q

un slogan publicitaire

A

an advertising slogan

21
Q

un slogan

A

a catchphrase

22
Q

un slogan accrocheur

A

a catchy slogan

23
Q

la publicité mensongère

A

misleading / deceptive advertising

24
Q

un annonceur

A

an advertiser

25
Q

faire de la publicité pour un produit

A

to advertise a product

26
Q

un publicitaire

A

an adman

27
Q

informer les gens sur un produit

A

to inform people about a product

28
Q

influencer le consommateur

A

to influence the consumer

29
Q

inciter les consommateurs à acheter

A

to encourage consumers to buy

30
Q

conditionner les gens afin qu’ils achètent

A

to brainwash people into buying

31
Q

le contenu d’un message

A

the content of a message

32
Q

transmettre un message

A

to convey a message

33
Q

un parrain, un sponsor

A

a sponsor

34
Q

parrainer un événement sportif

A

to sponsor a sporting event

35
Q

le parrainage

A

sponsorship