6- The personal Presidency Flashcards
The constitutional position of the President automatically gives him ?
The constitutional position of the President automatically gives him the most visible role on the American political stage. The source of this visibility is article II of the Constitution which makes the President the Head of State
Beyond politics and ideology,
Beyond politics and ideology, the president has a purely ceremonial and symbolical function
advantages of this function :
It is a very prestigious function
It is highly consensual : in times of crisis, the President is the symbol of the whole country
What is the president for Rossiter
he becomes a unifying “father image” in the words of Rossiter.
Examples of this father image
Reagan after the Challenger explosion of 1986(a space shuttle that exploded and killed 7 crew member)
Bush 43(rd Psdt) (=son) speaking in a bullhorn at ground zero a few days after 9/11
This Constitutional position is all the more crucial why?
This Constitutional position is all the more crucial because it perfectly corresponds with the expectation of the contemporary media. In a world of 24/7 information, the media constantly need new images, new stories; the ceremonial dimension of the Presidential function offers an endless stream of patriotic and/or consensual images.
→ For instance, the President meeting olympic champions the white house or president Reagan riding his horse on his californian ranch, or Clinton Kayaking with his daughter etc (pas obligé retenir)
In the jargon of American journalists,
what is the president ?
In the jargon of American journalists, “the President is the news” whereas Congress & Senators cannot compete with this level of media attention, if not fascination.
Logically, this Presidential preeminence in the media has deep political and constitutional consequences
The main characteristic of the modern presidency is that it has become a
The main characteristic of the modern presidency is that it has become a “personal presidency” in the words of Theodore Lowi which means that : the traditional division of power between the 3 branches has been replaced by a system where most powers are concentrated not only on the Executive branch but more precisely within the Executive in the person of the President.
So a new constitutional quid pro quo has appeared
So a new constitutional quid pro quo has appeared : the public has accepted the give all the extra authority in the President’s figure since FDR. In exchange, the public except that the president will deliver his promises.
But there are 2 problematic aspects to such “a new social contract”
1) The government is reduced to a direct relationship between the President & the Electorate “where do Congress and the Supreme Court fit in this new Constitutional picture ?”
2) This is not necessarily a positive bargain for the Presidency because the more direct the relationship btw the President and the electorate is , the more the president will promise dramatic thing and will give the impression to be all powerful, the more difficult it will be for the President to deliver on this promises, the more the people who were made to think that the President owed them something personally (they see the president as their own property so they will be disappointed by the actions of the President, the more the credibility of the institution of the presidency risks losing.
The growing personalisation of the Presidency would not have been possible without what?
without the development of the modern media. In particular television. Since the 1950s-1960s, the President has become a ubiquitous figure on American TV.
The first brilliant practitioner of TV
The first brilliant practitioner of TV was JFK,
Nixon & TV
Nixon was the first one who really theorised about the asset TV represented for the President. He came up with the concept of the Permanent campaign after his election : the President must govern as if he was still on the campaign trail. And the distinction between campaigning & governing must disappear.
⇒ As a consequence, the President must appear on TV, practically on a daily basis BUT this media presence must be organised on the President’s own terms because he must control his image. Therefore, this evolution rest on a paradox : the President uses the media but at the same time he distrusts journalist especially newspaper journalists
If he lets journalists be in charge of conveying his message, they will most probably interpret or comment on it whereas he want his message to reach the people unfiltered.
⇒ As a result, Presidents have elaborated several strategies to ensure direct communication between them and the American people
Nixon
quote media
He had a very explicit ambition regarding the media : “President must try to master the art of manipulating the media.”
solution Nixon x media
⇒ His solution was to limit as much as possible Press conferences where journalists can ask political and critical questions and to replace them by Prime Time addresses, live for the office whereas Presidents like FDR or Truman would give press conferences all the time.
But the primetime addresses of Nixon were much more formal : the President is in a position of authority and he is free to say what he wants without any interruption or question coming from journalists. So the President can speak directly to the nation with this method and not to the press. There is no filter between him & the population
Other strategy of Nixon
Nixon had another strategy : he created the White house office of Communication to serve as the President’s own News Agency.The office of Communication would publish daily press releases relating the actions of the President.
They were mostly directed at the local press which offered a double advantage :
→ they were like pre-written articles for news paper with no journalist in Washington which guaranteed that the presidential spin would directly reach the readers of local newspaper.
→ Moreover, regional newspapers are always less critical of the President than the national press (like NY times or Washington post for instance) or the TV networks (like ABC, CBS or NBC).
Reagan
He was a master of the manipulation of the media.
First, because as a former actor he was an excellent & charismatic orator. He was nicknamed “the great communicator”.
Second, because he multiplied innovations in the field of Presidential communication. Like FDR and his fireside chats, he resorted to the radio to convey his message by creating the President’s weekly radio address.It was a short speech heard every Saturday. The practice was continued by his successors until Trump ceased doing so 17 months into his term.
Reagan turned the State Of The Union Speech (SOTUS) into a Media events, transforming it into a kind of show with special guests : well-known people or anonymous heroes like cops or firefighters for instance. TThe first invited into the presidential box was the first lady.
Above all, he made communication the priority of his administration. Under Reagan, 30% of the White House staff worked for the Office of Communication and everyday was organised around photo opportunities meaning staged events where the President would appear in front of the Press to discuss one specific issue and to give an impression of success.
→ For instance he would visit a high school to discuss the dangers of teenage drunk driving.
The President never appeared publicly in spontaneous or unplanned circumstances because he was actually very hesitant and prone to gaffes when he participated in unscripted events. Which is why like Nixon he rarely organised press conferences.
Such a mastery in matters of communication had deep political consequences : Regan flooded the American media with so many consensual and artificial images that the Press paid little attention to the concrete aspects of his policies.
⇒ As a consequence, he remained a very popular President even during the difficult times of his presidency like the Iran-Contra scandal (1986), which concerned illegal sale of arms to Iran. His popularity decreased a little but not so much.
Another nickname for him was the Teflon President since no scandal would stick on him
Clinton
Clinton was a very talented orator but unlike Regan he was also brilliant at improvising. In 1992 he used a very original method of campaigning, resorting to non-traditional media like talk shows or appearing on MTV.
Once in the White House communication was also his priority to such a point that observers described his presidency as the rhetorical presidency. He also believed in the concept of permanent campaign and devoted a lot of time to fund raising even years before his 1996 reelection campaign.