6- International Business

Question 1

what’s morgan’s theory?

Answer 1

popular TV shows succeed worldwide when they match local languages and cultures. Producers modify these shows to fit different cultures, making them popular and profitable across regions.

Question 2

what’s morgan’s guide to remaking programme adaptation in other territories? (6)

Answer 2

1) cultural understanding
2) targeted adaptation
3) resource management
4) legal compliance
5) audience engagement
6) commercial vaibility

Question 3

cultural understanding (morgan)

Answer 3

understand the local culture, norms, and language deeply
grasp how cultural factors shape preferences

Question 4

targeted adaptation (morgan)

Answer 4

modify specific elements of the original content to align with the culture

balance retaining the core essence of the original while mkaing it culturally relevant.

Question 5

resource management (morgan)

Answer 5

employ local writers, directors etc.
use advanced tech to maintain high production standards in the adapted version

Question 6

legal compliance (morgan)

Answer 6

regulatory awareness- understand broadcasting standards, and copywriting laws
mitigate legal risks by following regulations

Question 7

audience engagement (morgan)

Answer 7

continously incorporate audience feedback to enhance adapted content.
create an emotional link

Question 8

commercial viability (morgan)

Answer 8

conduct market research to assess commercial potential
explore opportunities for revenue generation through partnerships or syndication deals (changing channels)

Question 9

elements of a tv format package

Answer 9

1. complex body of material resources (script, studio plans, data, schedules, promotion, press releases)
2. knowledge and skills: consultative production is important!

Question 10

how was the tv formats from 1930 to 50s (morgan)

Answer 10

circulation of predefined radio programs

Question 11

how was the tv formats from 1950-1980s (morgan)

Answer 11

sporadic circulation of knowhow, asking fees to train for local adaptation

Question 12

how’s the tv formats from 1980s to now?

Answer 12

there’s a systemic circulation of skills, knowledge, and resources.
reworking of existing formulas for different audiences

Question 13

what’s pathania-jain’s main theory in global parents, local partners?

Answer 13

when organizations coordinate their internal functions effectively (synergy) and form structured, mutually beneficial partnerships (collaborative alliances), they can great results.

Question 14

what characterizes transnational corporations (TNCs)

Answer 14

1) International Orientation: TNCs often lack familiarity with local markets due to their global reach.
2) Diverse Product Portfolio: Their products are typically not localized, catering to broad, international audiences.

Question 15

what characterizes niche partner firms?

Answer 15

1) Local Orientation: Niche players understand the local market intricacies but might find it challenging to expand the market further.
2) Customized Content: They specialize in creating customized content tailored to local preferences, yet face challenges in ensuring a consistent supply of high-quality content.

Question 16

what do TNC’s gain from collaborations with niche organizations?

Answer 16

• When TNCs collaborate with local niche players, the TNCs gain valuable insights into local markets and access to tailored content.

Question 17

what do niche players gain from TNC’s?

Answer 17

• Niche players benefit from global exposure and a reliable supply of quality content.

Question 18

how’s the TNC-Niche collaboration mutually beneficial?

Answer 18

• Collaborating allows TNCs to adapt to local preferences, enhancing their offerings, while niche players can expand their reach.

Question 19

Alliance Synergy from Global Partners:

Answer 19

1) packaged content or program formats
2) global distribution and marketing to increase exposure
3) cross media synergies/ consistent branding
4) financial clout and cross-subsidization (risk taking!)

Question 20

Alliance Synergy from Local Partners:

Answer 20

1) adapting to suit the local environment
2) locally relevant content for distribution, which increases diversity
3) can utilize their understanding of preferences in distribution/ marketing

Question 21

if we think of local partners as humans, they’re…

Answer 21

tour guides
* cultural expertise
* navigating local environment

Question 22

if we think of TNC’s as humans, they’re…

Answer 22

trophy parents
* status and recognition
* access to resources

Question 23

does nationality explain differences in audience reception of the lord of the rings?

Answer 23

themes, such as heroism and the battle between good and evil, resonate with audiences globally, transcending cultural differences.

Question 24

define cultural proximity

Answer 24

tendency of people to be attracted to content reflecting their own cultural background.

Question 25

what two main audience clusters do kuipers and de kloet define?

Answer 25

1) high involvement -> deeply engaged young adults who closely follow intended meanings
2) high diversity -> viewers who appreciate various aspects of narratives, details, non-main characters with less engagement

Question 26

define banal cosmopolitanism

Answer 26

universally appealing media content that becomes a shared global experience due to its universal themes, characters, and marketing strategies.

Question 27

in what ways does globalization encourage cultural and artistic delivery

Answer 27

1. exposure to diverse cultures
2. market expansion/ financial incentives
3. cultura hybridization -> innovation, multicultural works

Question 28

in what ways does globalization discourage artistic and cultural diversity?

Answer 28

1. cultural homogenization- dominance of popular cultures can erode diversity, leading to the loss of unique traditions
2. commercialization pressures -> market demands may prioritize profit over artistic integrity
3. intellectual property issues and legal challenges can affect artists ability to protect their work

Question 29

Cultural Homogenization

Answer 29

global cultures becoming similar

Question 30

Increasing Heterogeneity

Answer 30

diverse cultures coexisting

Question 31

Cultural Homogenization and Increasing Heterogeneity aren’t mutually exclusive!

Answer 31

Local art forms find new patrons and audiences globally, leading to increased recognition and support.

Exposure to global audiences encourages preservation of traditional elements while also fostering innovative adaptations, ensuring the vibrancy of local cultures.

Question 32

Threat of Simplified Mass Culture:

Answer 32

the global spread of entertainment that is designed to appeal to the broadest and simplest tastes.
* This type of culture is often criticized for its potential to reduce the overall quality and depth of cultural and artistic content, leading to what is sometimes called a “dumbing down” of culture.