6. Integration & Growth Flashcards
What is a reason for growth?
- To increase sales/profits
- To increase market share
- Increase security
- Economies of scale
What is a reason not to grow?
- Not enough capital/resources
- Lack of skills/experience
- Personal selling
- Too much risk involved
- Too much work
What are the three methods of growth?
- Mergers
- Takeovers
- Internal expansion
What is a merger?
Where two or more businesses agree to merge/join together to gain more profits by reducing costs.
What is a takeover?
When one business buys control over another (buying over 50% of shares)
What is internal expansion?
Growth from within the business. For example, increasing production and buying new stores.
What is organic growth?
Expanding from within the business (internal growth)
What is inorganic Growth?
Expanding through merging with or taking over another business (external growth)
One advantage of a merger:
- Economies of scale – bigger firms more efficient
- More profit enables more research and development.
- Struggling firms can benefit from new management.
One advantage of a takeover:
-Can save struggling company.
One advantage of internal expansion:
- Easy
- Very inexpensive.