6,7,8,9

Question 1

Patterns in eating food

Answer 1

Frozen/ Prepared meals from the deli section of the supermarket
Precooked meals, takeaway/home delivered meals and other meals eaten at home
Most Australians prefer fresh, home prepared meals and enjoy cooking from scratch due to valuing sound nutrition

Question 2

Patterns in planning meals and purchasing ingredients

Answer 2

Australian families barely plan their meals, but may purchase ingredients they think they will need for the week
Last minute planning is possible due to most supermarkets are open till late and ingredients can be picked up on the way home from work.

Question 3

Current food trends

Answer 3

Healthy Eating
Snacking
Superfoods
Connection with the land
Changing face of breakfast
Cultural Influences

Question 4

Social Factors influencing food

Answer 4

Education - Kitchen Garden Program
Income - Supermarket Private Labels
Location 
Accommodation - Apartment style living
Available time - Online food ordering systems
Cultural Norms

Question 5

Social And emotional roles of food in individual identity and connectedness

Answer 5

Sharing and celebrating with food in families
Sharing and celebrating in a peer group
Sharing and celebrating with communities

Question 6

Emotional and psychological responses to food

Answer 6

Not only satisfies hunger, but also responds to certain emotion needs such as depression, anxiety, boredom and stress

Question 7

Body Image

Answer 7

Term used to describe the perception a person has about their physical self
result of comparing a persons body with the stereotypical images

Question 8

Restrictive diets

Answer 8

used to lose weight and improve self esteem
referred to as fad diets that bad certain foods
can be dangerous, body goes into survival mode, metabolism slows down
Leads to anxiety

Question 9

Comfort eating

Answer 9

eating large quantity of food in a short period of time, sense of loss of control when eating
Leads to being overweight

Question 10

Target market

Answer 10

A group of consumers who share common needs and characteristics

Question 11

Niche Market

Answer 11

A small proportion of the target market that is not being served by other products

Question 12

Marketing Mix

Answer 12

Four P's
Product
Price
Place
Promotion

Question 13

Marketing Strategies

Answer 13

Packaging Colour
Sponsorship
Toys and giveaways
Cartoon Characters
Advergames
Augmented Reality

Question 14

News Reportage

Answer 14

Reporting news on current issues or events in newspapers, television, online or on radio :

• Reporting on important health and nutrition issues
• Assists consumers to become more knowledgeable about nutrition and diet related issues

Question 15

Popular Culture

Answer 15

use of TV personalities and sports stars are used by food manufacturers to promote their products :
Curtis Stone (COLES)

Question 16

Social Media

Answer 16

Smartphones and tablets
Location based marketing
Data collection and targeting
YouTube
Facebook
Blogs
Instagram

Question 17

Relationships between current food systems and personal and social behaviours

Answer 17

From Paddock to Plate

Production, Distribution and consumption

Question 18

Changing Patterns of food consumption in Australia

Answer 18

Consumers are eating a greater amount of inconvenience foods
More meals are eaten outside the home
New food choices
Greater interest in ethically produced food and food waste by producers and consumers

Question 19

Over-consumption of Food

Answer 19

Cheaper access to cheap high kilo joule foods
Increased number of time-poor consumers
Larger portion sizes 
Lower levels of physical activity
Mindless eating

Question 20

Sedentary Behaviour

Answer 20

sitting or lying down and uses little expenditure of energy

reduced physical activity

Question 21

Impact of sedentary behaviour on health

Answer 21

can result in becoming overweight or obese

that can lead to further health problems

Question 22

Children’s eating and activity habits

Answer 22

Children are eating more discretionary foods. increase in screen time.
Eating less vegetables and fruit.
Less incidental activity such as walking to school and less outdoor play.

Question 23

Modelling

Answer 23

Modelling healthy eating patterns means demonstrating healthy ways of eating to someone watching.

Question 24

Exposure

Answer 24

Important for children to be exposed to new food sand flavours so that they develop a liking for a broad range of foods.

Question 25

Repitition

Answer 25

This means that it is necessary to offer child the same food many items over several weeks before the will try it