6,7,8,9 Flashcards
Patterns in eating food
Frozen/ Prepared meals from the deli section of the supermarket
Precooked meals, takeaway/home delivered meals and other meals eaten at home
Most Australians prefer fresh, home prepared meals and enjoy cooking from scratch due to valuing sound nutrition
Patterns in planning meals and purchasing ingredients
Australian families barely plan their meals, but may purchase ingredients they think they will need for the week
Last minute planning is possible due to most supermarkets are open till late and ingredients can be picked up on the way home from work.
Current food trends
Healthy Eating Snacking Superfoods Connection with the land Changing face of breakfast Cultural Influences
Social Factors influencing food
Education - Kitchen Garden Program Income - Supermarket Private Labels Location Accommodation - Apartment style living Available time - Online food ordering systems Cultural Norms
Social And emotional roles of food in individual identity and connectedness
Sharing and celebrating with food in families
Sharing and celebrating in a peer group
Sharing and celebrating with communities
Emotional and psychological responses to food
Not only satisfies hunger, but also responds to certain emotion needs such as depression, anxiety, boredom and stress
Body Image
Term used to describe the perception a person has about their physical self
result of comparing a persons body with the stereotypical images
Restrictive diets
used to lose weight and improve self esteem
referred to as fad diets that bad certain foods
can be dangerous, body goes into survival mode, metabolism slows down
Leads to anxiety
Comfort eating
eating large quantity of food in a short period of time, sense of loss of control when eating
Leads to being overweight
Target market
A group of consumers who share common needs and characteristics
Niche Market
A small proportion of the target market that is not being served by other products
Marketing Mix
Four P's Product Price Place Promotion
Marketing Strategies
Packaging Colour Sponsorship Toys and giveaways Cartoon Characters Advergames Augmented Reality
News Reportage
Reporting news on current issues or events in newspapers, television, online or on radio :
- Reporting on important health and nutrition issues
- Assists consumers to become more knowledgeable about nutrition and diet related issues
Popular Culture
use of TV personalities and sports stars are used by food manufacturers to promote their products : Curtis Stone (COLES)
Social Media
Smartphones and tablets Location based marketing Data collection and targeting YouTube Facebook Blogs Instagram
Relationships between current food systems and personal and social behaviours
From Paddock to Plate
Production, Distribution and consumption
Changing Patterns of food consumption in Australia
Consumers are eating a greater amount of inconvenience foods
More meals are eaten outside the home
New food choices
Greater interest in ethically produced food and food waste by producers and consumers
Over-consumption of Food
Cheaper access to cheap high kilo joule foods Increased number of time-poor consumers Larger portion sizes Lower levels of physical activity Mindless eating
Sedentary Behaviour
sitting or lying down and uses little expenditure of energy
reduced physical activity
Impact of sedentary behaviour on health
can result in becoming overweight or obese
that can lead to further health problems
Children’s eating and activity habits
Children are eating more discretionary foods. increase in screen time.
Eating less vegetables and fruit.
Less incidental activity such as walking to school and less outdoor play.
Modelling
Modelling healthy eating patterns means demonstrating healthy ways of eating to someone watching.
Exposure
Important for children to be exposed to new food sand flavours so that they develop a liking for a broad range of foods.
Repitition
This means that it is necessary to offer child the same food many items over several weeks before the will try it
