5.4 - elements of the marketing mix

Question 1

the 4 P’s

Answer 1

• product
• promotion
• price
• place

Question 2

product -2

Answer 2

• all factors relating to the design
• alter to increase appeal

Question 3

promotion -2

Answer 3

-communicating something about it
-right promotion depends on the product

Question 4

price -4

Answer 4

-Payment terms
-how pricing compares to customers
-How much customer is willing to pay
-businesses costs

Question 5

place -1

Answer 5

the way in which products are distributed

Question 6

Marketing mix factors to consider -4

Answer 6

-product
-Competitors product
-target customers
-business approach