5.3 Vocab

Question 1

marketing

Answer 1

the process of communicating the value of a product or service to customers

Question 2

the process of communicating the value of a product or service to customers

Answer 2

marketing

Question 3

brand recognition

Answer 3

the public’s ability to recall and recognize a brand by its logo, jingle, packaging, or name

Question 4

the public’s ability to recall and recognize a brand by its logo, jingle, packaging, or name

Answer 4

brand recognition