5.2 Monopolistic Competition Flashcards
characteristics of monopolistically competitive markets
firms are short run profit maximisers
product differentiation
no barriers to entry or exit
buyers and sellers have imperfect information
what do buyers and sellers have in monopolistically competitive markets
imperfect information
why can firms in a monopolistically competitive markets raise their price without losing all of their customers
because they have a downward sloping demand curve
how do firms in a monopolistically competitive market compete
using non price competition
what are examples of firms in monopolistically competitive markets
hairdressers
plumbers
advantages of firms operating in a monopolistically competitive market
firms are allocatively efficient
consumers have a wide variety of choice
supernormal profits in the short run might increase dynamic efficiency through investment
disadvantages of firms operating in a monopolistically competitive market
in the LR dynamic efficiency may be limited due to the lack of supernormal profits
firms are not as efficient as those in a perfectly competitive market