5.1 Information Sources

Question 1

What is an internal source

Answer 1

Information that comes from within an organisation, such as financial reports

Question 2

What is an external source

Answer 2

Info that comes from outside an organisation such as government reports, financial data of competitors or price lists form suppliers

Question 3

What is primary data

Answer 3

Data that has been collected by yourself or another employee within an organization e.g questionnaires within the company

Question 4

What is primary data

Answer 4

Data that has been collected by yourself or another employee within an organization e.g questionnaires within the company

Question 5

What is secondary data

Answer 5

Data that has been created and collected by someone else outside of the organization e.g surveys taken by a competitor

Question 6

What is qualititive data

Answer 6

Description data , often composed of descriptive text that can be observed but not measured. E.g why you like a shop

Question 7

What is quantitative data

Answer 7

Measured data, often in the form of numbers, percentages or statistics
E.g How many red cars there are