5.1 Data Types & Sources

Question 1

Types of data

Quantitative data?

Answer 1

Measured data, in the form of:

Percentages

Numbers

Statistics

(Closed end questions provide the following stated above ^)

Question 2

Types of data

Qualitative data?

Answer 2

Descriptive data, uses open ended questions which provide rich in depth responses

Text can be observed but not measured

Question 3

Types of data

Secondary data?

Answer 3

Data created and collected by someone outside of the organisation

Some secondary data may need to be purchased

Question 4

Types of data

Primary data?

Answer 4

Data created and collected by yourself or another employee within an organisation

Interviews

Questionnaires within the company

Question 5

Sources of information

What are external sources of information?

Answer 5

Information that comes from outside of the organisation

E.g Government reports, financial data of competitors, price list from suppliers

Question 6

Sources of information

What is an internal source of information?

Answer 6

Information that comes from within an organisation

E.g Financial reports, data analysis, employee surveys