5. Reaching The End Consumer In A Free Market Flashcards
Within a free market there are 2 sectors, what are they?
Retail & hospitality
What 8 outlets can a producer chose to sell their wine at in the retail sector?
Supermarkets Deep discounters Convince retailers Specialist wine retailers Hybrids Online retailing Global travel retail Wine investment companies
What 5 outlets can a producer chose to sell their wine at in the hospitality sector?
Specialist wine bars General bars Non destination restaurants Casual dining Fine dining
What is a supermarket?
A important retail outlets for groceries and household goods, allowing consumers to buy everything they need under one roof
What are some examples of supermarkets?
Wal-Mart - US
Woolworths - South Africa
Carrefour - France
Tesco - UK
What is a deep discounter?
They share many of the features of a supermarket but sells at lower prices
What can deep discounters keep their prices so low?
Take lower profit Shops are basic - in fit out & location Product range is limited Rarely stock major brands Often buy directly from producers
What is a convenience retailer?
Usually located in town centres or out of town shopping areas, they are found closer to where people live and are often open for longer (sometimes 24 hours)
What is the definition of a specialist-wine retailer?
A tea tailor that specialises in wine, sometimes combined with premium spirits and beer. Can also sell artisan products (cheese etc)
What are some examples of specialist wine retailers?
Les cave de Pyrene - UK La cave des papillae - Paris Berry Bros & Rudd - UK Hedonism - UK Millesima - Bordeaux Odd bins - UK Majestic - UK O’Brien’s - Republic of Ireland
What is a hybrid retailer in the sense of wine retail?
They also have a bar area where customers can drink the wine that they buy (at a slightly higher price).
What is online retailing?
Many retailers from supermarkets to specialist wine shops offer online retailing in parallel with sales through their stores. There is an increasing number of online only retailers. Where consumers can shop from the comfort of their own homes.
What is a global travel retail outlet?
These are located in in places where customers are travelling from one country to another. Most are found in airports but there are some at sea points and well as international railway stations. It is popular due the nation taxes not being chargeable on goods sold for personal use
What does a wine investment company do?
They specialise in sourcing and selling wine for investment. Investment grade wines are the most sought after and expensive wines in the world.
What are some examples of wine investment companies?
Farr Vintners Fine & Rare Berry Bros & Rudd Amphora Portfolio Management Cult Wines
What is a specialist wine bar?
Bars the specialise in selling wine. They are usually independently owned, individual bars or form part of a small chain. In many ways similar to a specialist wine retailer.
What are some examples of specialist wine bars?
WC - Clapham, London Nobel Rot - London Davy’s - UK Gordan’s Wine Bar - London Balls Brothers - UK
General Bars
Less of a focus on wines, with wine just being one of the drinks on offer. The list could be very limited usually produced by larger companies, well known grapes and regions.
What is the purpose of a non destination restaurant?
The meal is not the main focus of the lunchtime or evening - customers may be going to the theatre or just an after work meal. Small wine list, usually inexpensive or mid priced.
What are some examples of non-destination restaurants?
Yo-sushi
Wagamama
What is a casual dining restaurant?
Falls in between non-destination and fine dining Can be anything from quick meals to longer meals. Usually independently owned, one restaurant or a small chain. Offer high quality food and wine but without the formality of fine dining.
What are some examples of casual dining restaurants?
The Dairy - Clapham
The Joint - Tooting
Sea, Garden & Grill - Tooting
What is a fine dining restaurant?
These are very much destination restaurants, where the experience, the meal, the drinks are the main reason to visit. Most of these will have have one or more a Michelin stars.
What are some examples of fine dining restaurants?
The Fat Duck - Brey
Le Gavroche - London
El. Ellen da Cam Roca - Spain
