5 - Planning Flashcards
Planning
Coping with uncertainty by formulating future courses of action to achieve specified results
Defenders
Expert at producing and selling narrowly defined products or services
Prospectors
Focus on developing new products or services and in seeking out new markets rather than waiting for things to happen
Analysers
Let other organisations take the risks of product development and marketing and then imitate (or perhaps slightly improve on) what seems to work best
Reactors
Make adjustments only when finally forced to by environmental pressures
Mission
An organisation’s purpose or reason for being
Mission statement
Expresses the purpose of the organisation
Vision
Long-term goal describing ‘what’ an organisation wants to become. It is a clear sense of the future and the actions needed to get there
Vision statement
Expresses what the organisation should become, where it wants to go strategically
Strategic planning
Determining what the organisation’s long-term goals should be for the next 1-5 years with the resources they expect to have available
Tactical planning
Determining what contributions departments or similar work units can make with the given resources during the next 6-24 months
Operational planning
Determining how to accomplish specific tasks with available resources during the next 1-54 weeks
Goal
A specific commitment to achieve a measurable result within a stated period of time
Means-end chain
A hierarchy: in the chain of management (operational, tactical, strategic) the accomplishment of low-level goals is the means leading to the accomplishment of high-level goals or ends
Strategic goals
Set by and for top management; they focus on objectives for the organisation as a whole