5. How are places created through placemaking processes? Flashcards
What role can governments play in placemaking processes?
Local government
- likely to help develop infrastructure, apply funding to help people and to help the economy
- conduct cost-benefit analysis
National government
- may fund a project if it is within national interests or links to existing national projects
International government
- may provide funding for regional development and economic success of the trade bloc
What role can organisations play in placemaking processes?
Developers
- likely want to access funding and design / develop projects
TNCs
- may want to establish within an area, especially if it is being linked to improvement and accessibility
Investors
- may be able to provide some private investment in hopes that it returns profit
Media organisations
- may access funding or opportunities to develop as a company based on the re-imaging process
What role can architects and planners play in placemaking processes?
- specific architecture of landmarks can make places more recognisable and unique, which gives focus point for the community
What role can local community groups play in placemaking processes?
Charity groups
- may want to help people impacted by changes in an area
- gain coverage through advertising
Environmental / conservation groups
- Sports and culture groups
- Youth groups.
What is rebranding?
About changing the brand or image of an area often through regeneration and reimaging
Why do places rebrand?
May be needed if an area has experienced decline and/ or has negative connotations attatched
What players can be involved in placemaking?
- Local government
- National government
- International government
- Corporate bodies
- NGOs
- Community groups
Why might rebranding be a contested process?
- Gentrification / change in character
- Favouring of one group of people (eg. certain age range, tourists)
- Difference in priorities
