5: Developing Brand Name Flashcards
trade name given by the entrepreneur to a particular product or service that should be in line with the purpose and goals of the organization and can sometimes be simply based on the names of the founders of an enterprise
Brand Name
Highlights the benefits of the products or services associated with the brand tat meets the target’s needs and sends out a strong message about the organization marketing propositions or corporate personality
Brand Name
It distinguishes an organization’s service/product from its competitors
Brand Name
7 Characteristics of an Ideal Brand Name:
- Short and simple
- Easy to spell, pronounce and remember
- Pronounceable in one way
- Indicative of the benefits of the product or service
- Easy to adapt to packaging and labelling requirements or any form of advertising.
- Non-offensive or negative
- Legally available for use
10 Types of Brand Names
- Descriptive
- Evocative
- Invented
- Lexical
- Acronym
- Geographical
- Founder
- Alphanumeric
- Modern
- Mixed
Explains the service offered by the company
Complete and Simple
Clearly and effectively to audience
Descriptive Brand Name
Cornerstone brand naming and brand positioning
Usually singular and very creative
Act as powerful differentiators in the industry
Evocative Brand Name
Entirely innovative or new and first in the market
Not only distinctive but they are articulate
Offer creative name attitude for a brand
Invented Brand Name
Rely entirely on the wordplay for the remembrance
Combination of compound words
Spellings and foreign words
Lexical Brand Name
Entire company names summarized
Difficult to pronounce
Acronym Brand Name
Includes geography or territory
Geographical Brand Name
Associated with the names of the company’s founder
Founder Brand Name
Much more unique
Sounds really effective in some sectors
Alphanumeric Brand Name
Compound and complex
Have different meanings
Open to interpretation
Modern Brand Name
Combination of one or more of the previous categories of brand names
Mixed Brand Name
