5. Cross-cultural Negotiation Flashcards
negotiation
process of discussion by which two or more parties aim for mutually acceptable agreement
negotiations by global managers involve
- specific plans for strategies and continuing operations
- negotiating with government-owned companies
- negotiating operational details (staffing, raw materials, profits, etc)
- decision making processes
differences between nations include
- amount and type of preparation
- tasks vs interpersonal relationships
- general principles vs specific issues
- number of people present and their influence
stakeholders in CCN are
- Home (HQ) country - HQ employees, home consumers, home government, etc
- Firm negotiators - investors, alliance partners, special interest groups
- Host country - host government, host local employees, host consumers, etc
language communication in CCN
- may be required to communicate in language of host country to be effective in business
- multilingualism may be necessary to be effective in the host country
- lack of foreign-language proficiency may be due to ethnocentrism
- complacency about being monolingual may be due to the increasing use of English in business
ethnocentrism
tendency to be more inwardly focused on one’s own culture
10 most widely spoken languages in the world
- Chinese
- English
- Hindu
- Spanish
- Russian
- Arabic
- Bengali
- Portuguese
- Malay
- French
Percentage of world output tied to language group
- English 33%
- Chinese 10%
- Spanish 7%
- German 7%
- French 5%
- Arabic 3%
- Hindi 2%
- Others 33%
Negotiation process
- Preparation
- Relationship building
- Exchange of task-related information
- Persuasion
- Concessions and agreement
- Preparation
- develop profile of counterparts in host country
- find out likely demands, team composition and counterpart’s authority
- choose a negotiation site
- Relationship building
- getting to know contacts and building mutual trust
- non-task sounding
- use intermediary
- Exchanging task-related information
- cultural differences remain an issue so must show understanding of the other viewpoint:
- French tend to enjoy debate and conflict
- Mexicans tend to be suspicious and indirect
- Chinese tend to ask many questions but provide ambiguous responses
- Persuasion
- psychological/physical discomfort (dirty tricks)
- false/misleading information
- ambiguous authority
- rudeness/threats/delays
- nonverbal messages
- individualism vs collectivism
- Concessions and agreement
- Russians and Chinese start with extreme positions
- Swedes start with what they will accept
- sometimes, starting with extremes is most effective
- linear vs holistic approach to addressing issues
- relative importance of contracts: contract-focused vs relationship focused
Negotiation styles - Japanese
- emotion: hide emotions
- power: subtle power plays
- approach: step-by-step
- group good is the aim
negotiation styles - North American
- emotion: deal impersonally
- power: litigation > conciliation
- approach: methodological organisation
- aim: profit
negotiation styles - Latin American
- emotion: emotionally passive
- power: great power plays
- approach: impulsive, spontaneous
- aim: group/individual good
successful negotiators - Americans
- stand firm at beginning but know when to compromise
- accept compromise only when there is a deadlock
- refuse to make concessions beforehand
- keep cards close to their chest
- keep a maximum number of options open before negotiation
- operate in good faith and wait for the party to make the first move
- state their position as clearly as possible
- respect the ‘opponents’ are fully briefed about the negotiated issues
- have a good sense of timing and consistency
successful negotiators - Indians
- look for and say the truth
- not afraid to speak up
- exercise self-control
- respect the other party
- look for solutions acceptable to all parties
- will change minds, even at the risk of seeming inconsistent and unpredictable
- humble and trusts the opponent
successful negotiators around the world - Arabs
- protect honour, self-respect, dignity and thus are trusted and respected
- avoid direct confrontation
- come up with creative, honourable solutions
- are impartial and can resist pressure
- can keep secrets
- control temper and emotions
successful negotiators around the world - Swedes
- quiet, thoughtful, polite and straightforward
- overcautious but flexible
- slow to react to new proposals
- eager to be productive and efficient
- able to hide emotions, afraid of confrontation
successful negotiators around the world - Italians
- have a sense of drama, do not hide emotions
- good at reading facial expressions and gestures
- want to make a good impression and use flattery, but are distrusting
- handle confrontation with subtlety and tact
successful negotiators around the world - Brazilians
- emphasise preparation and planning
- tend to have product knowledge, sound judgement and competitive spirit
- value an ability to think during pressure situations
- tend to be verbally expressive during negotiations
- tend to have an ability to perceive and exploit power during negotiations
why negotiation is important
person-related conflict invites negative, relation-oriented responses