5: Business Strategies Flashcards
what is the five forces framework
The five forces framework developed by Michael Porter is used for determining the nature, operating attractiveness, and probable long-run profitability of a competitive industry.
Five forces analysis identifies factors that determine the operating attractiveness and likely long-run profitability of an industry by looking at five specific areas that impact industry competitiveness.
what is PEST analysis
PEST analysis is a means of assessing the macroeconomic environment, including the political, economic, social, and technological characteristics of a nation or a region.(external)
what are the five forces in the framework
Threat of entry into the market by new competition
Threat of substitute goods or services
Bargaining power of buyers (customers) of the industry good or service
Bargaining power of suppliers of the inputs used in the industry
Intensity of rivalry
describe swot analysis
concerned with relationship between an entity and its environment,
strengths/weaknesses: internal
opportunities/threats: external
what are the generic strategies of michael porter
cost leader, differentiation, and market focus (niche)