5 Flashcards
NCDs abbreviation
No claims discounts
PECE
Pre-existing conditions exclusion
Two main distribution channels
Direct business and independent intermediaries
% Intermediated PMI sales
69% (83% co-paid, 45% individual)
Types of direct business
- Advertising
- Telesales
- Internet
- Worksite marketing
- Social media
- Direct sales force
DSF abbreviation
Direct Sales Force
Advertising
Full or abbreviated form in a newspaper or online ad
Advantages of advertising
– Business volumes managed
Disadvantages of advertising
– Consumers may have additional questions
– Consumers may be put off by complexity
Telesales
The use of salespeople to sell PMI over the phone
Worksite marketing types
- Contacting employees directly
- One-to-one meetings
- Group meetings
- Workshops and clinics
Advantages of worksite marketing
– Minimum disruption for employer
– Insurer can see a large number of people quickly
– Minimal travel costs
How do insurer DSFs differ from intermediated sales?
DSFs are proactive marketeers and cannot rely on referrals
Why do more IFAs focus on PMI?
Commission can be paid and exam requirements more achievable
Four main types of independent intermediary
- Brokers
- Other intermediaries
- IFAs
- EBCs
Intermediary commission from insurers
Percentage of first year’s premium and each year’s annualised renewal premium