4th Six Weeks Flashcards
Drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.
In-Bound Marketing
Traditional marketing.
Out-Bound Marketing
THE social network.
Photo sharing app acquired by Facebook.
Video sharing app.
YouTube
Professional networking site.
App to send quick text and video messages that disappear once seen.
Snapchat
App to post ideas to remember and to share.
Web content rating and discussion site.
Microblogging platform.
Tumblr
Publishing platform.
Medium
Question & answer network.
Quora
The process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.
Social Media Marketing
Whatever you are posting.
Content
Where you are posting.
Context
A very common form that people use to add meta information on almost all social media channels.
Hashtags
The currency of the social media world.
Shares
A general term that means that people interact with the content that you produce.
Engagement
The general direction in which social media is developing or changing.
Trends
Photos, videos, and music, distributed over the internet.
Online Media
Exchanging of information.
Communications
Relationship between all the social media apps and sites.
Social Media Ecosystem
To pay attention to what is being said.
Listen
To become involved in something.
Engage
To gain knowledge or a skill.
Learn
To work with others to make something.
Co-Create
The capacity to have an effect on another.
Influence
Being liked, admired, supported, or known by many people.
Popularity
The extent of ones influence or effect.
Reach
Being closely connected or appropriate.
Relevance
The understanding, close or common feeling with a message, brand, or idea.
Resonance
The value of the relationships and networks of an organization.
Social Capital
The perception of a product, service, or organization.
Brand
A group of people with common interests, attitudes, or goals.
Community
The image of a person that is presented to or perceived by others.
Persona
