4th Six Weeks

Question 1

Drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.

Answer 1

In-Bound Marketing

Question 2

Traditional marketing.

Answer 2

Out-Bound Marketing

Question 3

THE social network.

Answer 3

Facebook

Question 4

Photo sharing app acquired by Facebook.

Answer 4

Instagram

Question 5

Video sharing app.

Answer 5

YouTube

Question 6

Professional networking site.

Answer 6

LinkedIn

Question 7

App to send quick text and video messages that disappear once seen.

Answer 7

Snapchat

Question 8

App to post ideas to remember and to share.

Answer 8

Pinterest

Question 9

Web content rating and discussion site.

Answer 9

Reddit

Question 10

Microblogging platform.

Answer 10

Tumblr

Question 11

Publishing platform.

Answer 11

Medium

Question 12

Question & answer network.

Answer 12

Quora

Question 13

The process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.

Answer 13

Social Media Marketing

Question 14

Whatever you are posting.

Answer 14

Content

Question 15

Where you are posting.

Answer 15

Context

Question 16

A very common form that people use to add meta information on almost all social media channels.

Answer 16

Hashtags

Question 17

The currency of the social media world.

Answer 17

Shares

Question 18

A general term that means that people interact with the content that you produce.

Answer 18

Engagement

Question 19

The general direction in which social media is developing or changing.

Answer 19

Trends

Question 20

Photos, videos, and music, distributed over the internet.

Answer 20

Online Media

Question 21

Exchanging of information.

Answer 21

Communications

Question 22

Relationship between all the social media apps and sites.

Answer 22

Social Media Ecosystem

Question 23

To pay attention to what is being said.

Answer 23

Listen

Question 24

To become involved in something.

Answer 24

Engage

Question 25

To gain knowledge or a skill.

Answer 25

Learn

Question 26

To work with others to make something.

Answer 26

Co-Create

Question 27

The capacity to have an effect on another.

Answer 27

Influence

Question 28

Being liked, admired, supported, or known by many people.

Answer 28

Popularity

Question 29

The extent of ones influence or effect.

Answer 29

Reach

Question 30

Being closely connected or appropriate.

Answer 30

Relevance

Question 31

The understanding, close or common feeling with a message, brand, or idea.

Answer 31

Resonance

Question 32

The value of the relationships and networks of an organization.

Answer 32

Social Capital

Question 33

The perception of a product, service, or organization.

Answer 33

Brand

Question 34

A group of people with common interests, attitudes, or goals.

Answer 34

Community

Question 35

The image of a person that is presented to or perceived by others.

Answer 35

Persona