4Ps of Marketing: Promotion

Question 1

Any paid, non-personal promotion of ideas, goods, or services.

Answer 1

Advertising

Question 2

Activities designed to boost sales of a product or service.

Answer 2

Sales Promotions

Question 3

Efforts to establish and maintain goodwill and understanding between an organization and the public.

Answer 3

Public Relations (PR)

Question 4

Oral communication with a potential buyer to close a sale.

Answer 4

Personal Selling

Question 5

Non-personal communication about a company or product not directly paid for.
Comes in forms like news stories, editorials, or announcements.

Answer 5

Publicity

Question 6

Focuses on individual relationships between businesses and customers.
Tracks customer behavior to develop relational marketing strategies.

Answer 6

Direct Marketing