48 Growth Flashcards
1
Q
objectives of growth
A
to achieve economies of scale (internal and external)
increased market power over customers and suppliers
increased market share and brand recognition
increased profitability
2
Q
economies of scale
A
the reductions in average costs enjoyed by a business as output increases
3
Q
internal economies of scale
A
benefits of growth that arise within the firm
purchasing and marketing economies:
