4.8 E-commerce

Question 1

B2B business to business

Answer 1

B2B (business to business) refers to e-commerce conducted directly for business customers rather than the end user (consumers), e.g.Amazon.com suppliesbooks to retailers such as Barnes & Noble.

Question 2

B2C business to consumer

Answer 2

B2C (business to consumer) refers to e-commerce business conducted directly for the end-user (the consumer), e.g. Amazon.com selling books directly to private individuals.

Question 3

C2C consumer to consumer

Answer 3

C2C (consumer to consumer) is an e-commerce platform, such as eBay, that enables customers to trade with each other.

Question 4

E-commerce / electronic commerce

Answer 4

E-commerce (electronic commerce) is the trading of goods and services via the internet, electronicsystems and computer networks.

Question 5

E-tailers

Answer 5

E-tailers are businesses that operate predominantly online, such as Alibaba.com, eBay, Facebook and Google. They are different from retailers that operate physicalstores and outlets.

Question 6

Price transparency

Answer 6

Price transparency refers to the openness in communication about prices being charged by businesses. E-commerce allows customers to access price comparisons quite easily.

Question 7

Spam

Answer 7

Spam refersto unsolicited and superfluous marketing messages via email or pop-up advertisements. The common purpose of ‘spamming is to advertise a firms products, such as financial services or computersoftware.

Question 8

Viral marketing

Answer 8

Viral marketing is a promotional technique that relies on the use of online socialnetworks,such as email,blogs. Twitterand YouTube.