4.6 International Marketing

Question 1

International marketing

Answer 1

Marketing of goods and services across national boundaries

Question 2

How businesses enter international markets

Answer 2

1. internet
2. exporting (also provides control over its products)
3. direct investment (gaining access to local market and maing products easily available for customers)
4. joint ventures
5. international franchising

Question 3

Opportunities as a result of entering and operating internationally

Answer 3

1. larger market
2. diversification
3. economies of scale by selling more products reducing average cost of production
4. new business relations

Question 4

Threats as a result of entering and operating internationally

Answer 4

1. economic challenges
2. political challenges
3. legal challenges
4. social challenges
5. technological challenges

Question 5

E-commerce

Answer 5

trading over the internet

Question 6

Piggybacking

Answer 6

using existing distribution channels of one domestic business by anoteher home country business trying to sell a product overseas