4.3.3 Social And Cultural Factors Flashcards
What do cultural factors include?
Beliefs, moral values, traditions, language + laws held by a country.
What do social factors include?
Lifestyle, religion, economic wealth, family structures, education + political systems held by a country.
What are the communication needs in high context countries?
-Establish social trust first
-Value personal relations and good will
-Agreement by general trust
-Negotiations slow + ritualistic
What are the communication needs in low context countries?
-Get down to business first
-Value expertise+ performance
-Agreement by specific, legalise contract
-Negotiations efficient as possible
What are some of the cultural differences businesses may face?
1.) Different tastes
2.) Language
3.) Unintended meanings
4.) Inaccurate translations
5.) Inappropriate branding + promotions