4.3.3 Social And Cultural Factors

Question 1

What do cultural factors include?

Answer 1

Beliefs, moral values, traditions, language + laws held by a country.

Question 2

What do social factors include?

Answer 2

Lifestyle, religion, economic wealth, family structures, education + political systems held by a country.

Question 3

What are the communication needs in high context countries?

Answer 3

-Establish social trust first
-Value personal relations and good will
-Agreement by general trust
-Negotiations slow + ritualistic

Question 4

What are the communication needs in low context countries?

Answer 4

-Get down to business first
-Value expertise+ performance
-Agreement by specific, legalise contract
-Negotiations efficient as possible

Question 5

What are some of the cultural differences businesses may face?

Answer 5

1.) Different tastes
2.) Language
3.) Unintended meanings
4.) Inaccurate translations
5.) Inappropriate branding + promotions