4.3.3 Social And Cultural Factors Flashcards

1
Q

What do cultural factors include?

A

Beliefs, moral values, traditions, language + laws held by a country.

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2
Q

What do social factors include?

A

Lifestyle, religion, economic wealth, family structures, education + political systems held by a country.

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3
Q

What are the communication needs in high context countries?

A

-Establish social trust first
-Value personal relations and good will
-Agreement by general trust
-Negotiations slow + ritualistic

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4
Q

What are the communication needs in low context countries?

A

-Get down to business first
-Value expertise+ performance
-Agreement by specific, legalise contract
-Negotiations efficient as possible

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5
Q

What are some of the cultural differences businesses may face?

A

1.) Different tastes
2.) Language
3.) Unintended meanings
4.) Inaccurate translations
5.) Inappropriate branding + promotions

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