4.3.3 Cultural and social issues

Question 1

How can cultural differences affect firms looking to market their products in different national markets?
3

Answer 1

• Diff behavioural norms
• Diff meanings in diff countries (acceptable in one offend in other culture)
• ^Religious beliefs

Question 2

What are the types of language barriers?

3

Answer 2

• Jargon/slang
• Dialects
• Language disabilities

Question 3

How can unintended meanings affect firms looking to market their products in different national markets?
2

Answer 3

• All languages have idioms e.g. back in a second (UK)

- Translate to diff meaning to consumers in local market

Question 4

What are the major causes of problems relating from translations?
3

Answer 4

• Wrong word in local lang (confuse meaning)
• Brand name sounds like something else in local lang
• Local slang (inappropriate)

Question 5

How can inappropriate branding or promotion affect firms looking to market their products in different national markets?
2

Answer 5

• Wording/imagery, clash w local values/cultures = neg publicity in local market
• Problems usually = religious beliefs, cultural diversity