4.3.3 Cultural and Social Factors Flashcards
1
Q
What are some cultural factors?
A
Beliefs History Language Business Etiquette Behaviours Social Trends Politics
2
Q
How would Language makes an impact?
A
Brand name might mean something else in other countries that might be offencsive or rude and cause people to avoid them.
3
Q
What could be the impact of inapropriate cultural factos?
A
Causing offence or embarassment
affect reputation
Consumers may have resistane to 4p’s
