4.3.3 - Cultural and Social Factors Flashcards
1
Q
What are the 6 cultural and social factors that businesses should be considerant of?
A
- Different tastes
- Language
- Inappropriate branding and promotion
- Inaccurate translations
- Unintended meanings
- Cultural differences
2
Q
What is low context culture?
A
Communication style that relies on explicit and direct language - say what they men
3
Q
What is high context culture?
A
People rely on situational cues so makes developing trust important for businesses
4
Q
Importance of Awareness of Cultural Differences
A
Ensure branding is respectful to maintain reputation
- Meeting tastes = sales
