4.3.1 - marketing

Question 1

glocalisation

Answer 1

changing marketting stratgey to meet diffrent local needs

Question 2

ways of glocalisation

Answer 2

ethnocentric (no change)
polycentric (fully changed)
geocentric (mixed)

Question 3

ethnocentric

Answer 3

domestic
little to no change

Question 4

benefit enthnocetric

Answer 4

maintain brand image
little/no cost
high profit margin

Question 5

polycentric

Answer 5

international
adapt to suit local markets

Question 6

geocentric

Answer 6

mix of polycentric and ethnocentric