4.2The role of the media (EOY) Flashcards
1
Q
what are opinion polls
A
- ask the public who they intend to vote for
- can also ask more detailed questions about their opinion of party leaders and their policies
2
Q
what’s an example of opinion polls not always being accurate
A
- failed to predict John Majors 21 seat majority, instead thought labour would get a narrow victory of there would be a hung parliament
3
Q
how much did the conservatives spend on Facebook advertisement in the 2015 election
A
100k
4
Q
what’s an example of parties taking media very seriously
A
in the 1990s, media appointed allastair campbell to be labours press secretary and he was prominent throughout Blairs term
5
Q
how can the media be biased
A
- newspaper editors mainly write from a certain perspective which they think may be better for who reads their paper, media can shape political agendas through the way they cover political issues
6
Q
A