4.2The role of the media (EOY) Flashcards

1
Q

what are opinion polls

A
  • ask the public who they intend to vote for
  • can also ask more detailed questions about their opinion of party leaders and their policies
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2
Q

what’s an example of opinion polls not always being accurate

A
  • failed to predict John Majors 21 seat majority, instead thought labour would get a narrow victory of there would be a hung parliament
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3
Q

how much did the conservatives spend on Facebook advertisement in the 2015 election

A

100k

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4
Q

what’s an example of parties taking media very seriously

A

in the 1990s, media appointed allastair campbell to be labours press secretary and he was prominent throughout Blairs term

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5
Q

how can the media be biased

A
  • newspaper editors mainly write from a certain perspective which they think may be better for who reads their paper, media can shape political agendas through the way they cover political issues
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6
Q
A
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