4.2The role of the media (EOY)

Question 1

what are opinion polls

Answer 1

• ask the public who they intend to vote for
• can also ask more detailed questions about their opinion of party leaders and their policies

Question 2

what’s an example of opinion polls not always being accurate

Answer 2

• failed to predict John Majors 21 seat majority, instead thought labour would get a narrow victory of there would be a hung parliament

Question 3

how much did the conservatives spend on Facebook advertisement in the 2015 election

Answer 3

100k

Question 4

what’s an example of parties taking media very seriously

Answer 4

in the 1990s, media appointed allastair campbell to be labours press secretary and he was prominent throughout Blairs term

Question 5

how can the media be biased

Answer 5

• newspaper editors mainly write from a certain perspective which they think may be better for who reads their paper, media can shape political agendas through the way they cover political issues