4.2.4 Reasons For Global Mergers or Joint Ventures

Question 1

Franchising

Answer 1

Establishing a long-term co-operative relationship whereby one party, the franchisor, contracts with another, the franchisee, to run its business. E.g. McDonald’s.

Question 2

Intellectual Property

Answer 2

A product that is a creation of the mind, such as an invention, literary work or artwork, that the law protects from unauthorized use by others. Types include patents, copyrights and trademarks.

Question 3

Licensing

Answer 3

A contract with another firm to use its intellectual property or to produce its product or service in return for a fee.