4.2.4 reasons for global mergers or joint ventures Flashcards
define merger
an agreement that unites two existing companies into one new company
define joint ventures
a legal between two businesses to work together on a specific project
define takeover
occurs when one company makes a bid to assume control of or acquire another, often by purchasing a majority stake in the target firm
spreading risk over different countries
having production in several countries, the ups and downs of the foreign exchange market can cancel themselves out.
only producing in the uk but exported half of your output, a rising pound hits your competitiveness and your profit margin
entering new markets
joint venture has the advantage of local expertise, you might not get if you entered the market alone
acquiring brand names / patents
acquiring well known products or patents can be a spur to global takeovers or mergers
securing resources and supplies
investments are made by businesses in places like Africa and Brazil to secure raw materials
increasing global competitiveness
critical to long term survival
small market share will suffer declining profitability due to absence of eos