4.2.2 - Assessment Of A Country As A Market Flashcards
Factors that make some countries more attractive to sell in
1) Disposable Income - Can citizens afford their products
• The growth rate of disposable income can signal potential opportunities in that country to sell to
2) Ease of doing business - e.g better regulations, better property protections e.g a patent
3) Infrastructure - Infrastructure is the basic physical and organisational structures and facilities (e.g. buildings, roads, power supplies) needed for the operation of a society or business
• Infrastructure can mean road, rail and transport. Without this a business cannot deliver to its customers on time
• Infrastructure can also mean telecommunications, without this a business cannot communicate with its suppliers and its customers
4) Political Stability - Political instability in a country could be a major risk factor so should be taken into consideration when assessing a potential country as a market for your products
5) Exchange Rates - SPICED & WPIDEC
