4.2.1 Conditions that prompt trade Flashcards
Push factors
-When a business feels that it must expand internationally due to weakness or threats
Push factors include
-Excessive competition
-Saturated domestic markets
-The need to extend the product life cycle
Saturated markets
-Lack of growth opportunities domestically
-When all customers in the market have brought the product e.g washing machines
-Forces businesses to enter new geographical markets
Competition
-New competitors threaten market share
-Smaller businesses forced to focus on foreign markets to survive
Extending the product life cycle
-When a product reaches the decline stage domestically, can extend it by going abroad
-Cheaper than developing a new product
Pull factors
Encourage businesses to operate within markets abroad which presents significant growth opportunities
economies of scale
-Maximised when focus is concentrated on a few global locations
Risk spreading
-Wider range of revenue sources
-Less dependent on the domestic market
-However, moving into markets abroad carries its own risk (market development)
Outsourcing
When a firm contracts a specialist business to perform a business function on your behalf
Offshoring
When a business decides to relocate elements of its operations overseas
Both offshoring & outsourcing:
-Reduce costs (EOS)
-Jobs lost domestically